Real-time Analytical Software

ALSO CALLED: Realtime Analytics Software, Real Time Analytics Software, Realtime Analytical Software, Real Time Data Integration Software, Real-time Analytics Software, Realtime Data Integration Software, RTA Software, Real Time Analytical Software, and Real-time Data Integration Software
DEFINITION: Software that collects information from customer interactions, analyzes customer data patterns and preferences in real or near-real time, and enables agents to take action either while the customer is still on the phone or within 5 minutes to 24 hours. Real time analytics applications are action-oriented and include a transaction engine for initiating activities and a business rule engine that is seamlessly  … 
Definition continues below.

REAL-TIME ANALYTICAL SOFTWARE DEFINITION (continued): … Software that collects information from customer interactions, analyzes customer data patterns and preferences in real or near-real time, and enables agents to take action either while the customer is still on the phone or within 5 minutes to 24 hours. Real time analytics applications are action-oriented and include a transaction engine for initiating activities and a business rule engine that is seamlessly integrated with the transaction engine. Real-time analytics applications are capable of providing real-time decision support to facilitate immediate action.Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.