FREE MEMBERSHIP - Create your personalized Bitpipe Service!  Members: Sign in 
Search Bitpipe: 
Business of Information Technology  >   Business Processes  >   Marketing  >   Online Marketing  >   Email Marketing  >  

Opt-In/Opt-Out Marketing

RSS Feed    Add to Google    Add to My Yahoo!
ALSO CALLED: Opt-in E-mail, Opt-In/Opt-Out
DEFINITION: Opt-in email is a Web marketing term for email that recipients have previously requested bysigning up at a Web site or special ad banner.Typically, Web users are invited to sign up for promotional information about one or morecategories of products or services. Those who sign up have thus "opted in." Anyone sending thememail as a result hopes that the message will not be perceived as unwanted spam.Several  … 
Definition continues below.
Opt-In/Opt-Out Marketing Multimedia (View All Report Types)
26 - 50 of 68 Matches Previous Page  |  Next Page
Gain a Competitive Advantage as a Social Business
sponsored by IBM
VIDEO: View this quick video to learn how Greenwell, a fictional organization based on real-life customer scenarios, gained a competitive advantage by becoming a social business with the IBM Platform for Social Business.
Posted: 09 Apr 2013 | Premiered: 09 Apr 2013

IBM

How a Part-time Developer has made over $100K with his Windows 8 Apps
sponsored by Microsoft
WEBCAST: In this webcast, sit down with a new industry leader whose experience in building, deploying, and selling a six-figure app can guide your app deployment in the new Windows Store. Watch for more information and tips on marketing your app, improving app revenue, code examples for monetizing apps, and more.
Posted: 16 Apr 2013 | Premiered: Apr 1, 2013

Microsoft

How Smart Insurance Carriers are Turning Information Complexity into a Distinct Competitive Advantage
sponsored by Kofax, Inc.
WEBCAST: This comprehensive webcast explores how advanced information capture and case management capabilities can address new market demands and create better engagements throughout the customer lifecycle.
Posted: 05 Mar 2013 | Premiered: Mar 5, 2013

Kofax, Inc.

JBoss Enterprise BRMS 5.3: Business Rules Management System
sponsored by Red Hat
WEBCAST: In this comprehensive webcast, Red Hat's solutions architect Peter Larsen provides a high-level overview of the features and capabilities of a business rules management system (BRMS), explaining how you can best utilize this system to facilitate organizational agility and responsiveness.
Posted: 15 Apr 2013 | Premiered: Apr 1, 2013

Red Hat

Join Oracle and IDC for the Successful Strategies for Business Process Integration
sponsored by ORACLE APAC
WEBCAST: Business processes and their effectiveness are what differentiate your company from your competitors. If you can successfully manage your processes you are able to increase efficiency, improve customer service, and deliver new products faster. Watch this webcast to learn how to put your best foot forward when it comes to BPM.
Posted: 24 Oct 2012 | Premiered: Oct 24, 2012

ORACLE APAC

Kofax reduced e-Docs cost per invoice by 50%.
sponsored by Kofax, Inc.
VIDEO: This video demonstrates how e-docs UK reducing their cost per invoice by 50% while improving their speed and ability to bring new customers on board. View now to learn how they were able to streamline operations, increase productivity & better engage with their customers for a competitive advantage & growth.
Posted: 21 Feb 2013 | Premiered: 21 Feb 2013

Kofax, Inc.

Learn how Kofax simplified communication for Austrian Airlines
sponsored by Kofax, Inc.
VIDEO: This brief video demonstrates how Austrian Airlines leveraged business communication server technology automatically convert information between airline-specific formats and other standard formats such as email, enabling easy communication without specialized equipment.
Posted: 21 Feb 2013 | Premiered: 21 Feb 2013

Kofax, Inc.

Learn how Swiss Post solutions cut document management costs with Kofax.
sponsored by Kofax, Inc.
VIDEO: This brief video testimonial demonstrates how, by automating their information-intensive processes, Swiss post Solutions was able to streamline operations, increase productivity & better engage with their customers for a competitive advantage & growth.
Posted: 21 Feb 2013 | Premiered: 21 Feb 2013

Kofax, Inc.

Learn why Suncorp chose Kofax to help them go paperless.
sponsored by Kofax, Inc.
VIDEO: This brief video demonstrates how Suncorp Bank employed a document management partner to help them go paperless in just four months. View now to learn how they were able to streamline operations, increase productivity & better engage with their customers for a competitive advantage & growth.
Posted: 21 Feb 2013 | Premiered: 21 Feb 2013

Kofax, Inc.

Lowering the cost of Healthcare from the inside out: a practical approach to Asset and Service Management
sponsored by IBM
WEBCAST: This webcast demonstrates how enterprise asset management can help improve clinical outcomes while lowering the cost of care and ensuring compliance. View now to learn how health IT leaders can more easily manage the increasingly sophisticated assortment of devices, tools and technologies that make high-quality health care possible.
Posted: 24 Apr 2013 | Premiered: Apr 24, 2013

IBM

Oracle Customers Unlock the Potential of Business Applications
sponsored by ORACLE APAC
WEBCAST: This webcast showcases Oracle's BPM (business process management) Suite and illustrates how it addresses business process and integration challenges. Watch today to hear from customers who have already deployed an Oracle BPM strategy and the benefits they received.
Posted: 24 Oct 2012 | Premiered: Oct 24, 2012

ORACLE APAC

Podcast: How to Overcome Major SAP Implementation Challenges
sponsored by IBM
PODCAST: This on-demand podcast describes common SAP implementation and operational challenges and how key innovations from IBM can help you address the root causes of these problems in order to drive application success and maximize your ROI.
Posted: 25 Feb 2013 | Premiered: Feb 18, 2013

IBM

Getting Mobile - Developing Your Mobility Plan
sponsored by BlackBerry
WEBCAST: This webcast will cover how to work with business groups to gather requirements, identify needs and select the most valuable approach to a wireless application.
Posted: 01 Aug 2007 | Premiered: Aug 16, 2007, 13:00 EDT (17:00 GMT)

BlackBerry

Help! The Applications Octopus is Strangling our Business! Is your business strangled by outdated applications and inflexible architectures?
sponsored by ASG Software Solutions
WEBCAST: This webcast shows insights into enabling businesses to  face business challenges by combining business driven information systems and effective application portfolio management.
Posted: 03 Nov 2010 | Premiered: Nov 16, 2010, 11:00 EST (16:00 GMT)

ASG Software Solutions

How Not to Get Fired: Choose JBoss Enterprise BRMS for Your Mission-Critical Business-Rules Deployment
sponsored by Red Hat
WEBCAST: Watch this webcast now to get an overview of the JBoss Enterprise BRMS and its key capabilities for tackling demanding process tasks.
Posted: 20 Jul 2012 | Premiered: Jul 20, 2012

Red Hat

How to Get Lean with Automated Process Discovery - Live demonstration and case study presentation
sponsored by Fujitsu America, Inc.
WEBCAST: The biggest challenge to improving the efficiency of your business processes often lies in knowing how these processes really work in your organization. This webcast will teach you how to visualize and analyze your business processes from historical data, expose process waste and apply lean initiatives to achieve significant value.
Posted: 23 Mar 2010 | Premiered: Mar 23, 2010

Fujitsu America, Inc.

IBM Smart SOA Global Virtual Forum: How to Get Smarter Business Outcomes
sponsored by IBM
WEBCAST: Adapting to change is hard for today's professional architectures, but with the dynamics of the industry, change is a must. This webcast will show how to gain successful agility and maximize business IT value with the Smart SOA approach. Watch now!
Posted: 13 Oct 2008 | Premiered: Nov 5, 2008, 10:30 EST (15:30 GMT)

IBM

Infor CRM Interaction Advisor
sponsored by Infor CRM
PRODUCT DEMO: Watch this product demo to learn how Infor CRM Interaction Advisor will fuel organic growth by driving lifetime customer loyalty and increase value at every customer touch point without replacing any existing systems.
Posted: 22 Jul 2009 | Premiered: 22 Jul 2009

Infor CRM

It's Not "If" You Collaborate, But "How"
sponsored by Cisco Systems, Inc.
VIDEO: To learn more about who collaborates and why, Cisco recently conducted one of the first comprehensive studies of the personal and cultural factors associated with successful adoption of network based collaboration. Read the full report, and find out more about how collaboration transforms business.
Posted: 11 Sep 2009 | Premiered: 11 Sep 2009

Cisco Systems, Inc.

Leveraging Virtual Iron and Quad-Core Intel® Based Server Virtualization in Production Environments
sponsored by Virtual Iron Software, Inc.
WEBCAST: This webcast, featuring Intel and Virtual Iron, explores the key drivers and enabling technologies behind server virtualization. Best practices for supporting virtualized workloads in production environments will also be discussed.
Posted: 10 Mar 2008 | Premiered: Mar 1, 2008

Virtual Iron Software, Inc.

Microsoft Dynamics CRM 3.0
sponsored by Microsoft
SOFTWARE DEMO: Receive a free demo of Microsoft Dynamics CRM version 3.0, an all-new customer relationship management (CRM) system that gives every customer-facing employee the information they need to truly impress customers.
Posted: 01 Jun 2007 | Premiered: 01 Jun 2007

Microsoft

Microsoft Dynamics CRM Trial
sponsored by Microsoft
TRIAL SOFTWARE: Enable your customers to choose the right deployment model for their specific business and IT needs, with the flexibility to change deployment models over time if their needs or preferences change.
Posted: 10 Mar 2008 | Premiered: 01 Jan 2006

Microsoft

Microsoft Dynamics CRM Trial Page
sponsored by Microsoft
SOFTWARE DEMO: Microsoft Dynamics CRM helps increase productivity and create a connected organization that is equipped to please your customers. The result is a compelling and engaging experience for customers that sets your business apart.
Posted: 24 Oct 2011 | Premiered: 24 Oct 2011

Microsoft

Online Trial: Rational System Architect
sponsored by IBM
SOFTWARE DOWNLOAD: Try IBM® Rational® System Architect® V11.3, which enables business managers and IT professionals to plan, model, and execute changes to improve their business strategy and process as well as the IT systems and infrastructure that support them, enabling successful enterprise planning and transformation.
Posted: 04 Nov 2009 | Premiered: 04 Nov 2009

IBM

Pave the Road to "Perfect Order" Performance with Integrated Fulfillment
sponsored by SAP America, Inc.
WEBCAST: Get a first-hand view of how SAP solutions can help you improve your organization's business processes for transportation management, logistics, and warehouse management. SAP's advanced solutions deliver the functionalities you need...
Posted: 04 Feb 2008 | Premiered: Nov 13, 2007

SAP America, Inc.
26 - 50 of 68 Matches Previous Page    1 2 3    Next Page
 
OPT-IN/OPT-OUT MARKETING DEFINITION (continued): …  companies gather sign-ups at their own site or through specially-designed banner ads andthen sell marketers mailing lists of those who have signed up in various interest categories. Themarketer sending opt-in email may remind the recipient that they have previously indicated theywere interested in receiving such email and that this is not spam. The recipient is given anopportunity to be removed from the mailing list if they so choose. The distribution model ofsending unsolicited email (spam) and allowing the recipient to request removal is sometimesreferred to as "opt-out."Opt-in email has been … 
Home | About Us | Contact Us | Advertise with Us | Partner with Us | Site Index
TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

Definitions: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Other   TechTarget - The Most Targeted IT Media
TechTarget Corporate Web Site  |   Media Kits  




All Rights Reserved, Copyright 2000 - 2013, TechTarget | Read our Privacy Statement