ALSO CALLED: IM (Instant Messaging) and Instant Messaging (Communications) DEFINITION: Instant messaging allows the ability to identify someone who is online and send and receive messages with them in near real-time.
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VIDEO:
Achieving "customer intimacy" is the fundamental basis of solid business strategy. In this videocast, Don Van Doren of UniComm Consulting explains what UC is and is not and how it can enhance the nature of customer interactions.
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