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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
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What is Oracle Compatibility?
sponsored by EnterpriseDB Corporation
VIDEO: Watch this 10 minute video and discover what Oracle compatibility means for your business from a technical, and skills point of view. This video also offers multiple low risk strategies for using Postgres Plus Advanced Server to lower your Oracle costs and utilize the advantages of the most advanced open source database available.
Posted: 09 Nov 2009 | Premiered: 09 Nov 2009

EnterpriseDB Corporation

PostgreSQL vs MySQL
sponsored by EnterpriseDB Corporation
PODCAST: DBAs, developers, and IT managers and decision-makers will benefit from this hour-long presentation about the pros and cons of using PostgreSQL or MySQL, which will include a discussion about the ongoing trend towards using open source in the enterprise.
Posted: 27 Aug 2009 | Premiered: Aug 27, 2009

EnterpriseDB Corporation

Manager's Guide to Oracle Cost Containment
sponsored by EnterpriseDB Corporation
WEBCAST: This Webcast explores a variety of cost containment strategies for IT, as well as potential risk and reward scenarios.
Posted: 19 May 2009 | Premiered: Jun 11, 2009, 14:00 EDT (18:00 GMT)

EnterpriseDB Corporation

Embarcadero® DB Optimizer™
sponsored by Embarcadero Technologies, Inc.
TRIAL SOFTWARE: Poor performing SQL code is costly in terms of dollars and customer satisfaction. Discovering performance bottlenecks once they're in production is costly.
Posted: 14 May 2009 | Premiered: 14 May 2009

Embarcadero Technologies, Inc.

IBM solidDB Universal Cache: Accelerating a Database Near You
sponsored by IBM
WEBCAST: View this Webcast to explore the industry's first relational, in-memory caching software platform that accelerates a broad range of databases up to ten times.
Posted: 03 Mar 2009 | Premiered: Mar 17, 2009, 12:00 EDT (16:00 GMT)

IBM

IBM Tivoli Security User Compliance Management Demo
sponsored by IBM
SOFTWARE DEMO: This demonstration shows how Tivoli's security management products work together to provide an audit trail of unauthorized access when an IT administrator logs in to a human resource database containing sensitive information.
Posted: 22 Dec 2008 | Premiered: 19 Dec 2008

IBM

Real Application Testing with Oracle Database 11g
sponsored by Oracle Corporation
WEBCAST: To help them stay ahead of the competition, agile businesses need to quickly adopt new technologies. Real Application Testing - with Oracle Database 11g - allows businesses to quickly do this while eliminating the risks associated with change.
Posted: 09 Dec 2008 | Premiered: Dec 9, 2008

Oracle Corporation

Advanced Compression in Oracle Database 11g
sponsored by Oracle Corporation UK Ltd
WEBCAST: Businesses have more data to manage than ever before and they are also charged with keeping the costs of storage down. Oracle Database 11g introduces a comprehensive set of technologies to help address these challenges.
Posted: 09 Dec 2008 | Premiered: Dec 9, 2008

Oracle Corporation UK Ltd

Remote Replication of an Oracle 10g Database Using Continuous Access/EVA
sponsored by Hewlett-Packard Company
WEBCAST: View this Webcast to learn best practices for deploying remote replication of an Oracle database. Discover how to properly manage replication so it will positively affect database performance.
Posted: 24 Oct 2007 | Premiered: Jul 12, 2007, 11:00 EDT (15:00 GMT)

Hewlett-Packard Company

Webcast: Get Started Now with IDS: An Architect View of New Features in Informix Dynamic Server
sponsored by IBM Software Group
WEBCAST: Find out how this highly reliable data server provides continuous availability choices, integration with your favorite application development environments, and hands free administration.
Posted: 21 Sep 2007 | Premiered: Jun 21, 2007, 11:00 EDT (15:00 GMT)

IBM Software Group
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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