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Customer Privacy

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ALSO CALLED: Sensitive Personal Data, Online Customer Privacy, Data Privacy, Personal Data Privacy, Customer Data Privacy, Consumer Data Privacy, Privacy, Consumer Privacy
DEFINITION: The Children's Online Privacy Protection Act (COPPA) is a law created to protect the privacy of children under 13. The Act was passed by the U.S. Congress in 1998 and took effect in April 2000. COPPA is managed by the Federal Trade Commission (FTC). The Act specifies: That sites must require parental consent for the collection or use of any personal information of young Web site users. What must  … 
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CUSTOMER PRIVACY DEFINITION (continued): …  be included in a privacy policy, including the requirement that the policy itself be posted anywhere data is collected. When and how to seek verifiable consent from a parent or guardian. What responsibilities the operator of a Web site legally holds with regards to children's privacy and safety online, including restrictions on the types and methods of marketing targeting those under 13. COPPA was passed to address the rapid growth of online marketing techniques in the 1990s that were targeting children. Various Web sites were collecting personal data from children without parental knowledge … 

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