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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 
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WEBCAST: This brief video case study examines how United Airlines was able to consolidate its IT infrastructure and fuel customer experience success with the right service. Tune in to learn more now.
Posted: 07 Feb 2014 | Premiered: Dec 31, 2012

Hewlett-Packard Limited

Webinar: Achieving Smarter Process with a mobile first approach
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Case Study: Golfbreaks Implements Integrated, Multichannel Contact Center
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WEBCAST: This brief video case study reveals how Golfbreaks.com, Europe's largest golf travel company, successfully implemented a multichannel contact center and optimized its unified communications strategy.
Posted: 03 Mar 2014 | Premiered: Mar 3, 2014

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The Next Generation of CRM - Engaging with the Empowered Customer in Turbulent Times
sponsored by SAP America, Inc.
PODCAST: In this Podcast, Dr. Volker Hildebrand, VP CRM Product Management, SAP, will discuss these significant trends and outline SAP's approach to a new generation of CRM that will help companies not only survive the current economy but emerge as a leader in the long run.
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SAP America, Inc.

Sales Prospector Demo
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SOFTWARE DEMO: View this three-minute demo to learn how Oracle's Social CRM application, Sales Prospector, helps increase a salesperson's effectiveness by providing relevant information about existing and potential customers.
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SWING Integrator - Office Integration for Lotus Notes
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VIDEOCAST: Watch this videocast to learn how visual voice mail, speech recognition and voice-to-text can improve information sharing.
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Podcast: A Guide to Building an Agile Commerce Future in 4 Steps
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PODCAST: Tune in to this exclusive podcast with Martin Gill from Forrester Research to get a four-step guide to developing an agile commerce strategy that will enable your company to swiftly adapt to changing customer demands and new technology.
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Webinar: Transitioning to the Cloud - Implications for Reliability, Redundancy and Recoverability
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WEBCAST: Hear from leading experts in cloud computing to gain real-world insight into how their customers are using cloud computing and achieving new levels of backup, recovery and reliability. In this webinar, learn how you can migrate your apps and data to the cloud in a way that's affordable and reliable.
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RightScale

Getting Started with Microsoft Dynamics CRM Online
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VIDEO: In this short video, we will show you some useful getting started tips to gain the most value out of your Microsoft Dynamics CRM Online evaluation.
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Microsoft
 
 
CLIENT RELATIONSHIP MANAGEMENT DEFINITION (continued): … In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.While the specific job functions may vary from position to position, most CAMs are accountable for:meeting and growing revenue goals for assigned accountsplanning sales and business development opportunities, including supporting local sales and service teamsbudgeting for the above functionsnegotiation and maintenance of sales or service contracts
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