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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 
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Client Relationship ManagementMultimedia (View All Report Types)
 
Swedbank customer success
sponsored by QlikTech, Inc.
VIDEO: The following brief video case study to reveal show by adopting QlikView, Swedbank was able to improve their capacity for self-service customer data analysis, enable a centrally targeted sales and marketing strategy, and more. View now to see how you can attain similar results.
Posted: 25 Aug 2014 | Premiered: 25 Aug 2014

QlikTech, Inc.

Using IBM Big Data & Analytics to Acquire, Grow and Retain Customers
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VIDEO: Find out how the Cincinnati Zoo utilized big data and analytics to personalize the customer experience for each person from the moment they enter the zoo.
Posted: 11 Jul 2014 | Premiered: 25 Feb 2014

IBM

Customer Engagement Services Helps Hotel Group Grow Business
sponsored by Hewlett-Packard Company
VIDEO: Accor, the fifth largest hotel group in the world, was facing several challenges, including the growing influence of the Web on customer behavior and an increasingly mobile client base. To provide top-notch service, Accor needed the right technology that would enable them to create multi-channel, personalized experiences.
Posted: 03 Jul 2014 | Premiered: 03 Jul 2014

Hewlett-Packard Company

Customer experience success in the age of mobile
sponsored by Hewlett-Packard Limited
WEBCAST: This brief on-demand video introduces a digital customer experience partner ecosystem that gives you the power to meet the demands of an increasingly connected, mobile consumer base.
Posted: 10 Feb 2014 | Premiered: Feb 10, 2014

Hewlett-Packard Limited

Smarter Data Management - Controlling Data Growth
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VIDEO: Data growth is one of the most significant challenges – and opportunities - facing organizations today. New forms of data, the retention of additional detail for analysis, increasing pressure for high availability of more of the data, regulatory and security.
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Tommy Hilfiger Customer Testimonial Video
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VIDEO: View this brief video to learn how SAP has helped Tommy Hilfiger to mobilize its business processes, including making its entire look book available on the iPad and improving its relations with suppliers in over 40 countries.
Posted: 27 Mar 2012 | Premiered: 27 Mar 2012

SAP APJ

The Next Generation of CRM - Engaging with the Empowered Customer in Turbulent Times
sponsored by SAP America, Inc.
PODCAST: In this Podcast, Dr. Volker Hildebrand, VP CRM Product Management, SAP, will discuss these significant trends and outline SAP's approach to a new generation of CRM that will help companies not only survive the current economy but emerge as a leader in the long run.
Posted: 14 Apr 2009 | Premiered: Apr 14, 2009

SAP America, Inc.

Free 30-Day Trial: Quark Brand Manager
sponsored by Quark Software
TRIAL SOFTWARE: Access this page to learn more about key features and register for a free 30-day trial of Quark Brand Manager.  40 users included (additional users available).
Posted: 09 Mar 2012 | Premiered: 09 Mar 2012

Quark Software

US Food Service - Streamline project includes Afaria
sponsored by Sybase, an SAP company
VIDEO: Watch this video to learn how US Food Service, the second largest food service provider, implemented Afaria from Sybase to streamline order entry and information management between their mobile sales force, distribution centers and the corporate office.
Posted: 11 May 2009 | Premiered: 11 May 2009

Sybase, an SAP company

The Next Generation of CRM - Engaging with the Empowered Customer in Turbulent Times
sponsored by SAP America, Inc.
WEBCAST: This Webcast and complimentary Podcast explores today's consumer trends and new customer strategies that will help companies not only survive the current economy but emerge as a leader in the long run.
Posted: 13 Mar 2009 | Premiered: Mar 31, 2009, 12:00 EDT (16:00 GMT)

SAP America, Inc.
 
 
CLIENT RELATIONSHIP MANAGEMENT DEFINITION (continued): … In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.While the specific job functions may vary from position to position, most CAMs are accountable for:meeting and growing revenue goals for assigned accountsplanning sales and business development opportunities, including supporting local sales and service teamsbudgeting for the above functionsnegotiation and maintenance of sales or service contracts
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