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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRMMultimedia (View All Report Types)
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Unlock the Value of Your Enterprise Apps with Smart Process Apps
sponsored by Fujitsu
WEBCAST: In this webcast, discover how Smart Process apps - designed to support variable, people-intensive, frequently-changing applications - can optimize collaborative business processes in your organization and deliver more value from your existing operations apps.
Posted: 22 Jul 2013 | Premiered: Apr 10, 2013

Fujitsu

Geoffrey Moore on Application Transformation –Part 2
sponsored by Hewlett-Packard Company
WEBCAST: Watch this video featuring renowned author and venture capitalist Geoffrey Moore as he discusses the future of enterprise IT and specifically how your application strategy can take full advantage of the latest tools and technology from mobile, the cloud, social media and more.
Posted: 05 Jul 2012 | Premiered: Jul 5, 2012

Hewlett-Packard Company

Application Transformation – evolution or revolution?
sponsored by Hewlett-Packard Company
WEBCAST: With a variety of new application transformation solutions, businesses are attempting to bring together cloud, mobile and collaborative technologies to expand reach, enhance customer engagement, and drive bigger revenues. Access this video for more on the application transformation evolution and how it can affect your business and its success.
Posted: 02 Jul 2012 | Premiered: Jul 2, 2012

Hewlett-Packard Company

Customer Service is Not an Assembly Line - Retool your Service Experience with Dynamic Case Management
sponsored by KANA
WEBCAST: Check out this informative webcast to understand how customer service and dynamic case management are related and how to build a strategy for both.
Posted: 22 Jun 2012 | Premiered: Jun 22, 2012

KANA

The Quest for Killer SIP Apps
sponsored by NACR
WEBCAST: Learn the benefits SIP can bring to your organization – helping you provide a heterogeneous UC environment to your users, increase enterprise mobility, ensure the delivery of communications applications, and more!
Posted: 13 Jun 2012 | Premiered: May 31, 2012

NACR

Tommy Hilfiger Customer Testimonial Video
sponsored by SAP APJ
VIDEO: View this brief video to learn how SAP has helped Tommy Hilfiger to mobilize its business processes, including making its entire look book available on the iPad and improving its relations with suppliers in over 40 countries.
Posted: 27 Mar 2012 | Premiered: 27 Mar 2012

SAP APJ

Free 30-Day Trial: Quark Brand Manager
sponsored by Quark Software
TRIAL SOFTWARE: Access this page to learn more about key features and register for a free 30-day trial of Quark Brand Manager.  40 users included (additional users available).
Posted: 09 Mar 2012 | Premiered: 09 Mar 2012

Quark Software

Smarter Commerce Manufacturing Interactive Guide
sponsored by IBM
VIRTUAL SEMINAR: Smarter commerce is designed to help companies better integrate and more effectively manage their value chains. It aligns the buy, market, sell and service processes in a way that puts the customer at the center of decisions and actions, which can lead to greater customer loyalty, revenue and profit margin growth.
Posted: 30 Jan 2012 | Premiered: 30 Jan 2012

IBM

Cognos Business Intelligence for Report Authors
sponsored by IBM
VIRTUAL SEMINAR: Utilize a complete set of enterprise reports that are easy to build, maintain, secure and deploy, all delivered in a collaborative authoring environment and based on the fundamental principle of "author once — consume anywhere."
Posted: 24 Jan 2012 | Premiered: 24 Jan 2012

IBM

Provide an Unparalleled Customer Experience with Infor CRM Epiphany Outbound Marketing
sponsored by Infor CRM
VIDEO: This brief video demo details an analytics dashboard that seamlessly pulls together analytics for campaign marketing lists. Watch this now to see how easy it is to use this dashboard for improving your marketing campaigns.
Posted: 20 Jan 2012 | Premiered: 20 Jan 2012

Infor CRM

Drive Lifetime Customer Loyalty with Infor CRM Epiphany Interaction Advisor
sponsored by Infor CRM
VIDEO: Watch this video demo to learn about Infor CRM Epiphany Interaction Advisor, an all-in-one customer interaction system that provides you with valuable customer insight for enhanced interactions and increased customer loyalty.
Posted: 20 Jan 2012 | Premiered: 20 Jan 2012

Infor CRM

Microsoft Dynamics CRM Trial Page
sponsored by Microsoft
SOFTWARE DEMO: Microsoft Dynamics CRM helps increase productivity and create a connected organization that is equipped to please your customers. The result is a compelling and engaging experience for customers that sets your business apart.
Posted: 24 Oct 2011 | Premiered: 24 Oct 2011

Microsoft

SAP Real-Time Analytics
sponsored by SAP America, Inc.
WEBCAST: In this video, see real-time mobile analytics in action and never be out of reach again. See how mobile analytics can help improve productivity across your business.
Posted: 11 Oct 2011 | Premiered: Oct 11, 2011

SAP America, Inc.

The Ultimate Upgrade Experience for Oracle E-Business Suite 12.1
sponsored by Fujitsu & Oracle
WEBCAST: This on-demand webcast outlines new features and functionality in Oracle's E-Business Suite R-12.1, including support, and explains how to build the business case for upgrading. Find out how to ensure a ROI when you upgrade to R-12.1 using the strategic approach this webcast provides.
Posted: 30 Sep 2011 | Premiered: Sep 29, 2011

Fujitsu & Oracle

Making the IVR Work for You and Your Customers with Self Service Differentiation
sponsored by inContact
VIDEO: This webcast covers the potential of interactive voice recognition (IVR) technology to power service differentiation and improve customer relations.
Posted: 11 Aug 2011 | Premiered: 11 Aug 2011

inContact

Keeping Pace with Your Customer’s Needs Automating Activation and IP Address Management with Cisco Solutions
sponsored by Cisco Systems, Inc.
VIDEO: This webcast looks at the issue of simplifying IP management and service automation, creating a scalable, reliable solution for meeting your customer needs. Learn how you can reduce delivery time and increase revenue.
Posted: 07 Jul 2011 | Premiered: 07 Jul 2011

Cisco Systems, Inc.

Smarter Data Management - Controlling Data Growth
sponsored by IBM
VIDEO: Data growth is one of the most significant challenges – and opportunities - facing organizations today. New forms of data, the retention of additional detail for analysis, increasing pressure for high availability of more of the data, regulatory and security.
Posted: 06 Apr 2011 | Premiered: 06 Apr 2011

IBM

UC Messaging
sponsored by CDW Corporation
VIDEOCAST: Watch this videocast to learn how visual voice mail, speech recognition and voice-to-text can improve information sharing.
Posted: 11 Mar 2011 | Premiered: Mar 11, 2011

CDW Corporation

The Importance of Real-Time Executive Dashboards
sponsored by ASG Software Solutions
WEBCAST: Join Jean-Pierre Garbani, Forrester vice president and principal analyst, and Ed Hallock, ASG's senior dirctor of product management, for this informative webcast.
Posted: 07 Feb 2011 | Premiered: Feb 24, 2011, 11:00 EST (16:00 GMT)

ASG Software Solutions

Closing the Customer Feedback Loop - Improving Customer Loyalty with Action Management
sponsored by MarketTools, Inc.
WEBCAST: Listening to customers today is a given. This Webinar will explain how companies can improve the customer experience, build loyalty, and deliver real business impact by acting on customer feedback. Attendees will also learn why it’s imperative to take action on the voice of the customer, the benefits of doing so, and the mechanisms that support it.
Posted: 26 Jan 2011 | Premiered: Jan 26, 2011

MarketTools, Inc.

Driving Customer Service Success in the Cloud with Microsoft Dynamics CRM Online
sponsored by Microsoft
VIDEO: Join us for this webcast to learn how Microsoft Dynamics CRM Online provides complete service management functionality to help you manage cases, contracts, and knowledge.
Posted: 23 Aug 2010 | Premiered: 23 Aug 2010

Microsoft

Customer Communication Management
sponsored by Pitney Bowes Business Insight
WEBCAST: CCM helps businesses transform routine business documents into communications that truly enhance the customer experience. CCM is an integrated end-to-end solution that enables companies to create, manage and deliver effective multichannel communications all while reducing the cost of communicating with and providing superior service to customers.
Posted: 06 Jul 2010 | Premiered: Jul 6, 2010

Pitney Bowes Business Insight

Accela Video Whitepaper: Differentiate Your Company with Complete CRM
sponsored by Oracle Corporation
VIDEO: Interactions between partners, customers, and employees are much faster-paced in our highly-networked world. It is important that CRM solutions understand these relationships. Watch this video to learn strategies for CRM evolution.
Posted: 05 Apr 2010 | Premiered: 05 Apr 2010

Oracle Corporation

Webinar: Transitioning to the Cloud - Implications for Reliability, Redundancy and Recoverability
sponsored by RightScale
WEBCAST: Hear from leading experts in cloud computing to gain real-world insight into how their customers are using cloud computing and achieving new levels of backup, recovery and reliability. In this webinar, learn how you can migrate your apps and data to the cloud in a way that's affordable and reliable.
Posted: 24 Feb 2010 | Premiered: Feb 24, 2010

RightScale

Getting Started with Microsoft Dynamics CRM Online
sponsored by Microsoft
VIDEO: In this short video, we will show you some useful getting started tips to gain the most value out of your Microsoft Dynamics CRM Online evaluation.
Posted: 14 Dec 2009 | Premiered: 14 Dec 2009

Microsoft
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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