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ALSO CALLED: Banner Advertising, Ad Banners
DEFINITION: Banner blindness is the tendency of people to ignore banner ads on Web sites. In 1998, Benway and Lane, a research team, reported the results of studies requiring users to find information located in banner ads. Contrary to the prevailing marketing philosophy that the larger an item on a Web page, the greater its perceived visual importance and likelihood of attracting attention, Benway and Lane found  … 
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How FrontRange Stands Out From the Crowd
sponsored by FrontRange Solutions Inc.
VIDEO: Until recently, service and client management were handled separately. But today's competitive business climate demands that IT environments – and the critical IT processes like these ones that support them – be unified.
Posted: 23 Jul 2014 | Premiered: 30 Jan 2014

FrontRange Solutions Inc.

How is the "IT" in ITSM disappearing?
sponsored by FrontRange Solutions Inc.
VIDEO: Why is the 'IT' in ITSM disappearing before our eyes? This video introduces a solution that paves the way for automation-based service management throughout the enterprise.
Posted: 22 Jul 2014 | Premiered: 30 Jan 2014

FrontRange Solutions Inc.

How user experience is a business differentiator
sponsored by Hewlett-Packard Limited
WEBCAST: In this brief on-demand video, John McCarthy – Vice President and Principal Analyst at Forrester Research – explains how organizations can increase their value by delivering a great user experience.
Posted: 07 Mar 2014 | Premiered: Feb 21, 2013

Hewlett-Packard Limited

Industrialised delivery: The next stage in outsourcing evolution
sponsored by Hewlett-Packard Limited
WEBCAST: This on-demand webcast explores how your organization can achieve the true scale of outsourcing with industrialized delivery.
Posted: 10 Mar 2014 | Premiered: Oct 25, 2013

Hewlett-Packard Limited

On-Demand Webinar: Data-Driven Decisions Made Easy
sponsored by Red Hat
WEBCAST: View this webcast to learn how to make intelligent, data-driven business decisions by leveraging your IT infrastructure. Learn about a data virtualization tool that brings data into a business rules management system (BRMS) decision engine to analyze it and derive business decisions.
Posted: 06 Oct 2014 | Premiered: Jun 19, 2014

Red Hat

Plan and Act on Findings with IBM Cognos Enterprise
sponsored by IBM
WEBCAST: The following webcast depicts how to create, update, and manage a successful business plan. Discover what techniques you can use to move your business forward.
Posted: 08 Nov 2013 | Premiered: Nov 8, 2013

IBM

Getting Mobile - Developing Your Mobility Plan
sponsored by BlackBerry
WEBCAST: This webcast will cover how to work with business groups to gather requirements, identify needs and select the most valuable approach to a wireless application.
Posted: 01 Aug 2007 | Premiered: Aug 16, 2007, 13:00 EDT (17:00 GMT)

BlackBerry

Help! The Applications Octopus is Strangling our Business! Is your business strangled by outdated applications and inflexible architectures?
sponsored by ASG Software Solutions
WEBCAST: This webcast shows insights into enabling businesses to  face business challenges by combining business driven information systems and effective application portfolio management.
Posted: 03 Nov 2010 | Premiered: Nov 16, 2010, 11:00 EST (16:00 GMT)

ASG Software Solutions

How Not to Get Fired: Choose JBoss Enterprise BRMS for Your Mission-Critical Business-Rules Deployment
sponsored by Red Hat
WEBCAST: Watch this webcast now to get an overview of the JBoss Enterprise BRMS and its key capabilities for tackling demanding process tasks.
Posted: 20 Jul 2012 | Premiered: Jul 20, 2012

Red Hat

How to Get Lean with Automated Process Discovery - Live demonstration and case study presentation
sponsored by Fujitsu America, Inc.
WEBCAST: The biggest challenge to improving the efficiency of your business processes often lies in knowing how these processes really work in your organization. This webcast will teach you how to visualize and analyze your business processes from historical data, expose process waste and apply lean initiatives to achieve significant value.
Posted: 23 Mar 2010 | Premiered: Mar 23, 2010

Fujitsu America, Inc.

How to Put Customers at the Center of Your Business
sponsored by IBM
WEBCAST: In this webcast, hear from Constellation Research principal analyst and CEO Ray Wang as he explores how to put customers at the center of your business. Learn how to make sure your customers stay loyal in a fiercely competitive marketplace.
Posted: 18 Sep 2013 | Premiered: Sep 18, 2013

IBM

Hybrid IT Service Management
sponsored by FrontRange Solutions Inc.
VIDEO: This brief, two minute video will teach you about a single-platform IT service management (ITSM) solution that provides flexible deployment options, reduces IT costs, improves service delivery, and more.
Posted: 28 Jun 2013 | Premiered: 28 Jun 2013

FrontRange Solutions Inc.

IBM Smart SOA Global Virtual Forum: How to Get Smarter Business Outcomes
sponsored by IBM
WEBCAST: Adapting to change is hard for today's professional architectures, but with the dynamics of the industry, change is a must. This webcast will show how to gain successful agility and maximize business IT value with the Smart SOA approach. Watch now!
Posted: 13 Oct 2008 | Premiered: Nov 5, 2008, 10:30 EST (15:30 GMT)

IBM

It's Not "If" You Collaborate, But "How"
sponsored by Cisco Systems, Inc.
VIDEO: To learn more about who collaborates and why, Cisco recently conducted one of the first comprehensive studies of the personal and cultural factors associated with successful adoption of network based collaboration. Read the full report, and find out more about how collaboration transforms business.
Posted: 11 Sep 2009 | Premiered: 11 Sep 2009

Cisco Systems, Inc.

Kofax Mobile Capture - Features and Benefits of Real-Time Mobile Engagement
sponsored by Kofax, Inc.
WEBCAST: In this video, learn about Kofax Mobile Capture, which allows you to take a photo, and that information is instantly inserted into the appropriate business process. Discover how this innovative technology ensures the highest quality faster and at a lower cost, and extracts more valuable data so customer engagement is also enhanced.
Posted: 31 Mar 2014 | Premiered: Oct 7, 2013

Kofax, Inc.

Leveraging Virtual Iron and Quad-Core Intel® Based Server Virtualization in Production Environments
sponsored by Virtual Iron Software, Inc.
WEBCAST: This webcast, featuring Intel and Virtual Iron, explores the key drivers and enabling technologies behind server virtualization. Best practices for supporting virtualized workloads in production environments will also be discussed.
Posted: 10 Mar 2008 | Premiered: Mar 1, 2008

Virtual Iron Software, Inc.

Pave the Road to "Perfect Order" Performance with Integrated Fulfillment
sponsored by SAP America, Inc.
WEBCAST: Get a first-hand view of how SAP solutions can help you improve your organization's business processes for transportation management, logistics, and warehouse management. SAP's advanced solutions deliver the functionalities you need...
Posted: 04 Feb 2008 | Premiered: Nov 13, 2007

SAP America, Inc.

Podcast: Automate lately? The value of automation with or without cloud
sponsored by Hewlett-Packard Company
PODCAST: This webcasts explains the fundamentals of automation and how it fits into a larger cloud strategy. Inside, get practical advice on where and how to get started.
Posted: 26 Nov 2013 | Premiered: Nov 18, 2013

Hewlett-Packard Company

Provide an Unparalleled Customer Experience with Infor CRM Epiphany Outbound Marketing
sponsored by Infor CRM
VIDEO: This brief video demo details an analytics dashboard that seamlessly pulls together analytics for campaign marketing lists. Watch this now to see how easy it is to use this dashboard for improving your marketing campaigns.
Posted: 20 Jan 2012 | Premiered: 20 Jan 2012

Infor CRM

Recognize your Apps Personalities
sponsored by Hewlett-Packard Company
VIDEO: This brief video explains how the right applications transformation strategy can lead your enterprise to a new level of success by enabling you to categorize and profile apps based on business impact, simplify apps management, and more.
Posted: 09 Oct 2013 | Premiered: 09 Oct 2013

Hewlett-Packard Company

SAP / Oracle Applications on the Cisco UCS platform
sponsored by Cisco Systems, Inc.
VIDEO: Watch this on-demand video featuring Len Landale, Director of ERP Applications at Secure24, to learn how third-party automation tools for SAP software can reduce redundancies for faster delivery to customers and increased cost savings. Watch this video now to learn more.
Posted: 01 Sep 2011 | Premiered: 30 Aug 2011

Cisco Systems, Inc.

SAP NetWeaver BPM and PI Customer E-Book
sponsored by SAP America, Inc.
VIDEO: This collection of videos provides critical insight into the process success of many leaders within their specific industries. Watch now to learn about the tools and strategies they used and how you can use these same strategies for success in your own organization.
Posted: 01 Aug 2011 | Premiered: 01 Aug 2011

SAP America, Inc.

SAP Workforce and Scheduling Optimization Demo
sponsored by ClickSoftware
WEBCAST: Watch this demo to learn how SAP Workforce and Scheduling Optimization can help offer better customer service, which leads to customer loyalty which ultimately leads to higher profits by allowing you to manage service scheduling and dispatching, support Mobile service operations, schedule service appointments, monitor service operations, and more
Posted: 12 Aug 2009 | Premiered: Aug 12, 2009

ClickSoftware

Successful Strategies For Business Process Integration
sponsored by Oracle Corporation
WEBCAST: Business processes and their effectiveness are what differentiate your company from your competitors. If you can successfully manage your processes you are able to increase efficiency, improve customer service, and deliver new products faster. Watch this webcast to learn how to put your best foot forward when it comes to BPM.
Posted: 24 Jul 2012 | Premiered: Jul 17, 2012

Oracle Corporation

Test without writing a single line of code…really
sponsored by Hewlett-Packard Company
WEBCAST: In this webcast, you will see how a customer is increasing the speed and effectiveness of their packaged apps testing projects by using best practices and testing accelerators. Inside, learn about solutions that can enhance development and testing efforts for business-critical systems that organizations rely on.
Posted: 25 Nov 2013 | Premiered: Nov 25, 2013

Hewlett-Packard Company
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BANNER ADS DEFINITION (continued): …  that users had more difficulty finding information when it was located in a banner ad. Benway and Lane called this phenomenon "banner blindness." Experts believe that banner blindness occurs because experienced Web users are in "search mode" and tend to ignore banner ads as irrelevant for their search.Today, one index of the effectiveness of a banner ad is its click-through rate, a percentage calculated by dividing the number of times a banner ad appears on a site by the number of times the ad is clicked on. Although experts agree that banner blindness is probably the main cause of low click-through … 
Banner Ads definition sponsored by SearchSOA.com, powered by WhatIs.com an online computer dictionary

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