ALSO CALLED: Usage Statistics, Click Stream Software, Web Site Analytics Software, Web Usage Analysis, Usage Analysis, Clickstream Analysis, Clickstream Software, and Internet Usage Analysis DEFINITION: Software that measures concrete details of web visitors' online behavior, allowing organizations to optimize their web site structure and content to better serve their customers.
TechTarget provides enterprise IT professionals with the information they need to perform their jobs
- from developing strategy, to making cost-effective IT purchase decisions and managing their
organizations' IT projects - with its network of
technology-specific Web sites, events and magazines