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| Business of Information Technology > Business Processes > Marketing > Online Marketing > |
Email Marketing
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ALSO CALLED: Transactional e-Mail, E-mail Marketing, Transactional Email, Direct Email Marketing, and Direct E-mail Marketing
DEFINITION: Transactional e-mail is a type of Web-based marketing in which e-mail recipients can buy goods and services directly from an e-mail message, without being redirected to the retailer's Web site. According to proponents, transactional e-mail leads to significantly higher conversion rates - the ratio of
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Unified Communications Interactive Overview
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Posted: 22 Feb 2008 | Published: 22 Feb 2008
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EMAIL MARKETING DEFINITION (continued): … shoppers to buyers, which goes up when the former is converted to the latter - than regular e-mail marketing approaches. A number of different transactional e-mail products are available, from Cybuy, Radical Communication, and EActive, among others. The transactional e-mail retail experience is easier, and minimizes the tasks involved in online shopping. Within the body of the message, an e-mail recipient can view merchandise, select items, and submit an order. Typically, the e-mail messages contain …
Email Marketing definition sponsored by SearchNetworking.com, powered by WhatIs.com an online computer dictionary
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