ALSO CALLED: CDI and Integration DEFINITION: Customer data integration (CDI) is the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing. Properly conducted, CDI ensures
… Definition continues below.
TRIAL SOFTWARE:
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SOFTWARE DEMO:
This presentation about Multiform Master Data Management by IBM discusses the basic challenges around master data in today's organizations, the symptoms and root causes of bad data, and identifies data relationships across domains.
CUSTOMER DATA INTEGRATION DEFINITION (continued): … that all relevant departments in the company have constant access to the most current and complete view of customer information available. As such, CDI is an essential element of customer relationship management (CRM).
Although many companies have been gathering customer data for a good number of years, it hasn't always been managed very effectively. As a result, companies may maintain outdated, redundant, and inconsistent customer data. According to a Forrester Research report, … Customer Data Integration definition sponsored by SearchDataManagement.com, powered by WhatIs.com an online computer dictionary
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