ALSO CALLED: Campaign Software DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
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SOFTWARE DEMO:Cerado’s Sales Force Information Service is a hosted service that gives sales reps access to the tools and information they need to sell more successfully.
SOFTWARE DEMO:TagTeam® Marketing Materials Management is a ready-to-use solution for your Marketing, Sales and Creative team. TagTeam.com is built to handle all of your materials, electronic and print, and to support marketing teams in any industry or size of company.
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