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| Business of Information Technology > Business Management > |
CRM
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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, and Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer
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Definition continues below.
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Posted: 10 Jul 2008 | Published: 01 Jul 2008
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CRM DEFINITION (continued): … satisfaction inevitably maximizes the long-term profitability of an enterprise. Service assurance can involve quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality …
CRM definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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