ALSO CALLED: CRM Application and Customer Relationship Management Software DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications.
… Definition continues below.
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CRM SOFTWARE DEFINITION (continued): … Apex includes an application program interface (API) that developers can use to access user data on Salesforce.com. This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.
Apex applications are usually hosted and run directly from Salesforce.com's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases … CRM Software definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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