Retail Trade Industry

ALSO CALLED: Retail and Wholesale Industry, Drug Stores, Retailing Industry, Consumer Goods Industry, Consumer Products Industry, Shopping Centers, Online Retail Industry, Pet Stores, Home Improvement Industry, Retail Industry, Retail Trade
DEFINITION: A planogram is a diagram that shows how and where specific retail products should be placed on retail shelves or displays in order to increase customer purchases. Planogramming is a skill used in merchandising and retail space planning. A person with this skill is be referred to as a planogrammer. Planograms themselves are also referred to as POGs.By analyzing past and current sales patterns, a planogrammer  … 
Definition continues below.

RETAIL TRADE INDUSTRY DEFINITION (continued): …  can make successful recommendations about the number of "facings" a certain product should have on a retail display. The diagram will document how high or low on a shelf the product should display, as well as which products should surround it. The resulting planogram is printed out as a visual to be followed by the part-time help that is often hired to restock retail shelves and displays. This gives executive management of a retail store or chain more control over how products are displayed and allows them to track and improve on the success of their planograms.Planogram components are often included … 
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