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Open Profiling Standard

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ALSO CALLED: OPS
DEFINITION: Open Profiling Standard (OPS) is a proposed standard for how Web users can control the personal information they share with Web sites. OPS has a dual purpose: (1) to allow Web sites to personalize their pages for the individual user and (2) to allow users to control how much personal information they want to share with a Web site. OPS was proposed to the Platform for Privacy Preferences Project  … 
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OPEN PROFILING STANDARD DEFINITION (continued): …  (P3P) of the World Wide Web Consortium (W3C) in 1997 by Netscape Communications (now part of America Online), Firefly Network, and VeriSign. How It WorksA Web user uses special software (or it could be combined with a Web browser) to create a Personal Profile that is stored in the user's computer. (If desired, the Profile could also be placed in a corporate or global directory.)When a Web user visits a Web site for the first time, the site could ask the user for information from the Personal Profile and the user could decide whether and how much information to give the site.The site would store … 
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