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Jul 6, 2008

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Wireless Marketing
ALSO CALLED: eMarketing DEFINITION: Wireless marketing offers direct, personalized, location-based ads and campaigns

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SageCRM: Part of the Sage Accpac Extended Enterprise Suite sponsored by Sage Software, Inc. PRODUCT LITERATURE: Posted: 03 Jul 2008 \| Published: 01 Jul 2008 SUMMARY: SageCRM is a powerful, easy-to-use customer relationship management solution that integrates directly with Sage Accpac ERP, and you can also synchronize your sales, marketing, and customer care activities across your organization. TOPICS: CRM \| Customer Service \| ERP \| Marketing \| Sales Force Automation \| Web Services

Solutions Marketing - The New Product Marketing sponsored by ZIGZAG Marketing, Inc. PRODUCT LITERATURE: Posted: 01 Jul 2008 \| Published: 01 Jun 2007 SUMMARY: This article explains how ERP software in the 90's has become enterprise solutions for retail, healthcare, non-profit and automotive. TOPICS: Marketing \| Telephony Services

Business Trends: A Strategic Overview-Featuring Gartner Content sponsored by Sophos Inc. WHITE PAPER: Posted: 01 Jul 2008 \| Published: 01 Jan 2007 SUMMARY: This document contains information about our vender-neutral, software-base NAC solution that has been selected by some of the word's most recognizable brands such as GE, who will be using NAC technology on up to 350,000 endpoints. TOPICS: Access Control \| LAN \| Marketing \| Network Infrastructure \| Security \| VPN \| WLAN

5 Tips to Turn Your Website into a Marketing Machine sponsored by HubSpot WEBCAST: Posted: 01 Jul 2008 \| When: Available On Demand SUMMARY: Learn 5 tips - SEO (search engine optimization), blogging, marketing analytics, and more - to leverage the Internet and transform your website into a marketing machine. TOPICS: Marketing \| Search Engine Optimization

Show How Marketing Makes Money: A 5-Step Plan for Proving ROI sponsored by Vtrenz, Inc WHITE PAPER: Posted: 26 Jun 2008 \| Published: 01 Jan 2007 SUMMARY: This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable. TOPICS: Lead Generation \| Marketing \| Metrics \| ROI

When Hot's Not: Lead Scoring for Better Results sponsored by Vtrenz, Inc WHITE PAPER: Posted: 26 Jun 2008 \| Published: 01 Jun 2008 SUMMARY: This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score. TOPICS: B2B \| Demographic Profiles \| Marketing \| Sales

Magic Quadrant for Data Quality Tools sponsored by DataFlux Corporation WHITE PAPER: Posted: 26 Jun 2008 \| Published: 04 Jun 2008 SUMMARY: Growth, innovation and volatility (via mergers and aquisitions) continue to shape the market for data quality tools. TOPICS: Data Classification \| Data Quality \| Data Visualization \| Marketing \| Master Data Management

Controlling Marketing Planning and Production sponsored by Aprimo, Inc. CASE STUDY: Posted: 24 Jun 2008 \| Published: 24 Jun 2008 SUMMARY: This 2002 case study details Merrill Lynch's GPC Marketing team that successfully implemented Aprimo's Planning & Financial Management solution to better manage their $100 million-plus marketing spend. TOPICS: Banking Industry \| Financial Reporting \| Investments \| Marketing \| Marketing Information Systems

Accelerating Marketing Productivity™: MRM Goes Mainstream sponsored by Aprimo, Inc. WHITE PAPER: Posted: 24 Jun 2008 \| Published: 01 Jun 2008 SUMMARY: MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources. TOPICS: Content Management \| Content Management Software \| CRM \| Customer Satisfaction \| Marketing \| Marketing Information Systems \| Sales and Marketing Software \| Sales Force Automation \| Software as a Service \| Workflow Software

Closing the Marketing Credibility Gap sponsored by Aprimo, Inc. WHITE PAPER: Posted: 20 Jun 2008 \| Published: 01 Oct 2007 SUMMARY: An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs. TOPICS: Campaign Management \| CRM \| Financial Management \| Marketing

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