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Wireless Advertising

ALSO CALLED: Mobile Advertising
DEFINITION: Direct and personalized advertising through wireless devices.


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Your request for Wireless Advertising resources returned limited or no results. The request has been expanded to include Advertising resources.
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Maxcom Telecommunicaciones Updated Billing Processes
sponsored by Pitney Bowes Group 1 Software
WHITE PAPER:   Posted: 26 Mar 2008 | Published: 01 Mar 2008
SUMMARY: This case study details how one telecommunications service provider implemented a new solution in a short period of time that allows the company to reduce existing billing issues.

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The End of Advertising as We Know It
sponsored by IBM Line of Business
WHITE PAPER:   Posted: 03 Mar 2008 | Published: 01 Nov 2007
SUMMARY: Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, we see four change drivers shifting control within the industry. Find out more by downloading this IBM white paper.

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Brand Management - Leveraging the Power of Integrated Marketing
sponsored by SAP America Inc
WHITE PAPER:   Posted: 01 Feb 2008 | Published: 01 Feb 2008
SUMMARY: The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Discover the benefits of integrated brand ma...

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The CMO Council's RetailFluency Report
sponsored by CMO Council
WHITE PAPER:   Posted: 31 Oct 2005 | Published: 01 Oct 2005
SUMMARY: The CMO Council's Retail Fluency Report details the effect that online research has on retail buying inclinations and outcomes conducted offline.

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Making Strides with VoIP
sponsored by CIO Decisions
JOURNAL ARTICLE:   Posted: 07 Jul 2005 | Published: 01 Jul 2005
SUMMARY: New York City Real Estate Firm Coldwell Banker Hunt Kennedy spends 85% of its advertising budget on print ads, but 75% of home buyers begin their searches online.

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