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May 11, 2008

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Business of Information Technology > Business Processes > Marketing > Advertising >
Wireless Advertising
ALSO CALLED: Mobile Advertising DEFINITION: Direct and personalized advertising through wireless devices.

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Maxcom Telecommunicaciones Updated Billing Processes sponsored by Pitney Bowes Group 1 Software WHITE PAPER: Posted: 26 Mar 2008 \| Published: 01 Mar 2008 SUMMARY: This case study details how one telecommunications service provider implemented a new solution in a short period of time that allows the company to reduce existing billing issues. TOPICS: Advertising \| Billing Software \| Billing Systems \| CRM \| Customer Profiles \| Document Management \| Document Production \| Market Segments \| ROI \| Telecommunications Industry

The End of Advertising as We Know It sponsored by IBM Line of Business WHITE PAPER: Posted: 03 Mar 2008 \| Published: 01 Nov 2007 SUMMARY: Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, we see four change drivers shifting control within the industry. Find out more by downloading this IBM white paper. TOPICS: Advertising \| Advertising Industry \| Marketing

Brand Management - Leveraging the Power of Integrated Marketing sponsored by SAP America Inc WHITE PAPER: Posted: 01 Feb 2008 \| Published: 01 Feb 2008 SUMMARY: The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Discover the benefits of integrated brand ma... TOPICS: Advertising \| Brand Loyalty \| Consumer Goods \| Consumers \| Marketing

The CMO Council's RetailFluency Report sponsored by CMO Council WHITE PAPER: Posted: 31 Oct 2005 \| Published: 01 Oct 2005 SUMMARY: The CMO Council's Retail Fluency Report details the effect that online research has on retail buying inclinations and outcomes conducted offline. TOPICS: Advertising \| Branding \| Consumer Electronics Equipment \| Consumer Market \| Internet Usage \| Online Shopping \| Retail Trade Industry \| Search Engine Marketing \| Search Engines \| Surveys

Making Strides with VoIP sponsored by CIO Decisions JOURNAL ARTICLE: Posted: 07 Jul 2005 \| Published: 01 Jul 2005 SUMMARY: New York City Real Estate Firm Coldwell Banker Hunt Kennedy spends 85% of its advertising budget on print ads, but 75% of home buyers begin their searches online. TOPICS: Advertising \| Real Estate Industry \| VoIP

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