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| Business of Information Technology > Business Processes > Marketing > Marketing Literature > |
White Papers
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ALSO CALLED: Position Papers, Whitepapers, IT White Papers, Technology Whitepapers, and Technology White Papers
DEFINITION: A white paper is an article that states an organization's position or philosophy about a social, political, or other subject, or a not-too-detailed technical explanation of an architecture, framework, or product technology. Typically, a white paper explains the results, conclusions, or construction
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Technology Buying and Media Consumption Survey, Report 4
| sponsored by TechTarget
WHITE PAPER:
This report is fourth in a series of quarterly surveys to TechTarget's IT Research Panel. Respondents' preferences for media consumption and technology marketing solutions are compared to initial benchmarks and trends established in our pre...
Posted: 06 Mar 2008 | Published: 01 Mar 2008
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Technology Buying and Media Consumption Survey, Report 3
| sponsored by TechTarget
WHITE PAPER:
This report is third in a series of quarterly surveys to TechTarget's IT Research Panel. Respondents' preferences for media consumption and technology marketing solutions are compared to initial benchmarks and trends established in our previous...
Posted: 19 Oct 2007 | Published: 01 Oct 2007
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WHITE PAPERS DEFINITION (continued): … resulting from some organized committee or research collaboration or design and development effort. Several versions of Webster's indicate that the term arose within the past few decades in England to distinguish short government reports from longer, more detailed ones that were bound in blue covers and referred to as "blue books" (not to be confused with the blue books used when taking college exams). A shorter government publication providing a report or position about something was bound …
White Papers definition sponsored by SearchSOA.com, powered by WhatIs.com an online computer dictionary
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