| IT Management > Systems Operations > Network Management > Network Monitoring > Web Site Monitoring > |
Web Analytics
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ALSO CALLED: Usage Statistics, Analytics, Click-through Analysis, Customer Analytics, Click Through Analysis, Web Site Analytics, Web Usage Analysis, Usage Analysis, Click Stream Analysis, and Internet Usage Analysis
DEFINITION: On a Web site, clickstream analysis (sometimes called clickstream analytics) is the process of collecting, analyzing, and reporting aggregate data about which pages visitors visit in what order - which are the result of the succession of mouse clicks each visitor makes (that is, the clickstream). There
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Definition continues below.
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Load Balancers Are Dead: Time to Focus on Application Delivery
| sponsored by Citrix
ANALYST REPORT:
Gartner Research Note "Load Balancers Are Dead: Time to Focus on Application Delivery" helps you understand how to replace your basic load balancing technology and focus on getting the highest availability, performance and security for your Web apps.
Posted: 30 Jun 2009 | Published: 02 Feb 2009
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Better Customer Insight, Better Bottom Line: Gaining Insight from Unified Information Access
| sponsored by Attivio, Inc.
WHITE PAPER:
In order to protect revenue and ensure the continuation of a company's most important customer relationships, it takes a 360 degree view of every customer to drive retention and loyalty improvement. Read this white paper to discover the uses and advantages of unified information access as well as VOC (voice of the customer) efforts.
Posted: 08 May 2009 | Published: 01 Dec 2008
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The Business Case for WEO (Web Experience Optimization)
| sponsored by FatWire Corp.
WHITE PAPER:
This independent report from Yphise research highlights the business case for WEO (Web Experience Optimization), examining key benefits and comparing leading WEO solutions.
Posted: 07 May 2009 | Published: 01 Mar 2009
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Oracle Business Intelligence Suite Enterprise Edition Plus ---Technical Overview
| sponsored by Oracle Corporation
WHITE PAPER:
Business intelligence (BI) needs to evolve such that it is no longer about reporting results but driving business processes. Learn how BI can bring you greater business visibility and insight to improve business performance.
Posted: 18 Feb 2008 | Published: 01 Feb 2008
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WEB ANALYTICS DEFINITION (continued): … are two levels of clickstream analysis, traffic analysis and e-commerce analysis. Traffic analysis operates at the server level by collecting clickstream data related to the path the user takes when navigating through the site. Traffic analysis tracks how many pages are served to the user, how long it takes pages to load, how often the user hits the browser's back or stop button, and how much data is transmitted before a user moves on. E-commerce-based analysis uses clickstream data to determine … Web Analytics definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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