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May 17, 2008

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Search Engines
ALSO CALLED: Internet Search Tools, Web Search Engines, Pull Technology Software, Internet Search Software, and Network Search Engines DEFINITION: Ni2 (Net indexer 2) is the indexer for the AltaVista public search engine. According to AltaVista's parent company, Digital Equipment Corporation (DEC), Ni2 can index "an astounding one gigabyte of text per hour." Ni2 generates a link for each word that AltaVista's Web crawler, Scooter, … Definition continues below.

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The Innovation Barrier Part 1: Has Testing Fallen behind Development? sponsored by The Fanfare Group, Inc. WHITE PAPER: Posted: 08 May 2008 \| Published: 01 Jan 2007 SUMMARY: This white paper examines the innovation barrier: its causes, effects, and what's needed to restore the vigorous pace of innovation. TOPICS: Quality Assurance \| Search Engines

Selecting an Intranet Search Engine sponsored by ISYS Search Software WHITE PAPER: Posted: 26 Apr 2008 \| Published: 01 Apr 2004 SUMMARY: This document is designed to guide you through the process of selecting an intranet search engine, by addressing in turn a range of key variables that need to be considered. TOPICS: Intranets \| Search Engines \| Software Selection \| Vendor Selection

Everything You Don't Know about Desktop Search: Plus a 12-step Checklist for Evaluating Desktop Search for the Enterprise sponsored by ISYS Search Software WHITE PAPER: Posted: 26 Apr 2008 \| Published: 01 Feb 2005 SUMMARY: Discover the difference between today's newer consumer desktop search products and the mature, tried-and-true business-oriented solutions. Includes a 12-step checklist to help you better evaluate desktop search for the enterprise. TOPICS: Search Engines \| Software Selection \| Vendor Selection

Ten Tips for Effective Lead Management sponsored by Marketo WHITE PAPER: Posted: 20 Mar 2008 \| Published: 01 Mar 2008 SUMMARY: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue. TOPICS: B2B \| Campaign Management \| Data Quality \| Lead Generation \| Marketing Information Systems \| Online Marketing \| ROI \| Sales and Marketing Software \| Search Engines \| Web Content Management \| Wireless Marketing

Step-by-Step Guide to Aligning Sales and Marketing by Implementing Lead Scoring sponsored by Marketo WHITE PAPER: Posted: 20 Mar 2008 \| Published: 01 Mar 2008 SUMMARY: This paper will quickly give you detailed tips about how you can use lead scoring as a way to align sales and marketing. TOPICS: B2B \| Campaign Management \| Data Quality \| Lead Generation \| Online Marketing \| Productivity \| Sales and Marketing Software \| Search Engines \| Social Networking \| Software as a Service \| Web Content Management

Best Practices for Creating Effective Landing Pages sponsored by Marketo WHITE PAPER: Posted: 20 Mar 2008 \| Published: 01 Mar 2008 SUMMARY: Explore ten best practices for creating a landing page that will increase conversion rate and deliver maximum ROI. Learn how you can catch prospects early through search engine marketing and landing pages. TOPICS: B2B \| Banner Ads \| Best Practices \| Branding \| Campaign Management \| Campaign Management Software \| Lead Generation \| Metadata \| Online Marketing \| Search Engines \| Web Content Management

Technology Buying and Media Consumption Survey, Report 4 sponsored by TechTarget WHITE PAPER: Posted: 06 Mar 2008 \| Published: 01 Mar 2008 SUMMARY: This report is fourth in a series of quarterly surveys to TechTarget's IT Research Panel. Respondents' preferences for media consumption and technology marketing solutions are compared to initial benchmarks and trends established in our pre... TOPICS: Blogs \| Business IT Alignment \| Information Technology Professionals \| IT Spending \| Market Trends \| Newsletters \| Podcasts \| Search Engines \| Surveys \| Vendor Selection \| Webcasts \| White Papers \| Wikis

Do You Need Content Management? sponsored by Thinklogic LLC WHITE PAPER: Posted: 06 Mar 2008 \| Published: 01 Mar 2008 SUMMARY: The goal of this paper is to identify trends in companies using CMS and to outline need fulfillment scenarios. TOPICS: Audit Trail \| Content Management \| Deployment \| Search Engines \| Web Developers

Technology Buying and Media Consumption Survey, Report 3 sponsored by TechTarget WHITE PAPER: Posted: 19 Oct 2007 \| Published: 01 Oct 2007 SUMMARY: This report is third in a series of quarterly surveys to TechTarget's IT Research Panel. Respondents' preferences for media consumption and technology marketing solutions are compared to initial benchmarks and trends established in our previous... TOPICS: Blogs \| Business IT Alignment \| Information Technology Professionals \| IT Spending \| Market Trends \| Newsletters \| Podcasts \| Search Engines \| Surveys \| Webcasts \| White Papers \| Wikis

Internal Search Analytics: Conversations With Your Customers sponsored by Endeca Technologies Inc. WEBCAST: Posted: 20 Jul 2007 \| When: Available On Demand SUMMARY: Attend this expert Webcast to learn how your organization can leverage the search query data from its Website to discover what your users really want and analyze if you?re meeting those needs. TOPICS: Data Auditing \| Data Collection \| Data Integration \| Data Management Software \| Data Migration \| Search Engine Marketing \| Search Engines

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SEARCH ENGINES DEFINITION (continued): … Ni2 (Net indexer 2) is the indexer for the AltaVista public search engine. According to AltaVista's parent company, Digital Equipment Corporation (DEC), Ni2 can index "an astounding one gigabyte of text per hour." Ni2 generates a link for each word that AltaVista's Web crawler, Scooter, brings back. It eliminates duplicates and ranks entries so that queries will produce more effective results.

In addition to AltaVista's free public search service, DEC sells AltaVista for individual use (downloaded to your computer, it can search everything on your hard disk) and for enterprise intranet. Ni2, Scooter, and the AltaVista product offerings are described at DEC's AltaVista Web site.
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