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| Business of Information Technology > Business Processes > Marketing > Online Marketing > |
Search Engine Marketing
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ALSO CALLED: Paid Inclusion, SEM, and Bid for Placement
DEFINITION: Paid inclusion is a search engine marketing model in which Web site owners pay a search engine company to guarantee their sites will show up in search results. In addition to guaranteeing that a client's Web site will be indexed, paid inclusion may ensure that the search engine's crawler
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Definition continues below.
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Search Engine Optimization (SEO) 101
| sponsored by HubSpot
WEBCAST:
What is SEO? Why is it important? Attend this free webinar to learn what you need to know to optimize your site for search engines. This webinar will cover the basics of SEO, what you need to know to get started or hire a consultant.
Posted: 01 Jul 2008 | Premiered: Available On Demand
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Webcast: 5 Tips to Turn Your Website into a Marketing Machine
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WEBCAST:
Learn 5 tips - SEO (search engine optimization), blogging, marketing analytics, and more - to leverage the Internet and transform your website into a marketing machine.
Posted: 01 Jul 2008 | Premiered: Available On Demand
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Generate Revenue with Online Video Ads
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WHITE PAPER:
In this white paper, you'll learn the key ingredients of Internet TV advertising and the steps you can take to achieve success with your video advertising.
Posted: 10 Jun 2008 | Published: 01 Jun 2008
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Removing Internet Anonymity Barriers with IP Intelligence
| sponsored by Digital Element
WHITE PAPER:
NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence.
Posted: 31 Jan 2008 | Published: 01 Jan 2007
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NetAcuity: The Industry Standard for IP Intelligence Technology
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PRODUCT OVERVIEW:
NetAcuity IP Intelligence provides the most comprehensive set of IP data available for targeted online advertising, content localization, geographic rights management, local search optimization, local ad serving, and enhanced analytics.
Posted: 31 Jan 2008 | Published: 29 Jan 2008
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5 Tips to Turn Your Website into a Marketing Machine
| sponsored by HubSpot
WHITE PAPER:
Learn how to use search engine optimization (SEO), blogs, and marketing analytics to transform your website into a marketing machine that will attract qualified prospects and convert a higher percentage of them into customers.
Posted: 04 Dec 2007 | Published: 03 Dec 2007
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SEARCH ENGINE MARKETING DEFINITION (continued): … software visits the client's site more frequently, and may also give clients the option to submit information about their pages more often. According to proponents, such as Yahoo, paid inclusion will help to improve the relevancy of results because it enables the indexing of Web pages that are difficult to access otherwise. Opponents argue that paid inclusion will skew search results, making the ranking less relevant. Although Yahoo and some other practitioners claim that paid inclusion …
Search Engine Marketing definition sponsored by SearchSOA.com, powered by WhatIs.com an online computer dictionary
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