WHITE PAPER: Posted: 27 Jun 2008 | Published: 26 Jun 2008
SUMMARY:
This article analyzes the impact of change in economic conditions on consumer purchase behaviour and its effect on retailers and consumer goods companies.
WHITE PAPER: Posted: 26 Jun 2008 | Published: 01 Jun 2008
SUMMARY:
This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score.
WHITE PAPER: Posted: 26 Jun 2008 | Published: 01 Jun 2008
SUMMARY:
One of the most difficult, yet critical components of a CRM implementation is the selling of the CRM to the sales team, as this paper offers some advice on how to succeed in that endeavor.
WHITE PAPER: Posted: 20 Jun 2008 | Published: 01 Nov 2007
SUMMARY:
Aprimo, the recognized leader in Marketing Resource Management, now provides you with technology and expertise to help you improve the productivity of your entire marketing function.
WHITE PAPER: Posted: 19 Jun 2008 | Published: 30 May 2006
SUMMARY:
Relationship is more important for a small-to-medium manufacturers than a large one, because small-to-medium manufacturers tend to have few IT resources, and therefore rely more on the software supplier.
CASE STUDY: Posted: 11 Jun 2008 | Published: 11 Jun 2008
SUMMARY:
With Landslide Technologies, Aethon's selling process was formally defined within days and made clearly visible for every new hire to follow without requiring intensive training or repeated instructions.
CASE STUDY: Posted: 11 Jun 2008 | Published: 11 Jun 2008
SUMMARY:
TeleTracking Technologies, world leader in patient flow automation, delivers groundbreaking technology and flow redesign which reduces hospital overcrowding.
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