ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, and Marketing Software DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
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WHITE PAPER: Posted: 24 Jun 2008 | Published: 01 Jun 2008
SUMMARY:
MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources.
WHITE PAPER: Posted: 20 Jun 2008 | Published: 01 Nov 2007
SUMMARY:
Aprimo, the recognized leader in Marketing Resource Management, now provides you with technology and expertise to help you improve the productivity of your entire marketing function.
SOFTWARE LISTING: Posted: 22 Feb 2008 | Published: 01 Feb 2008
SUMMARY:
The Cameleon Commerce Suite helps manufacturing, distribution, retail and service companies sell products and services through direct, indirect, call center and Internet sales channels.
WHITE PAPER: Posted: 02 Feb 2008 | Published: 01 Jul 2007
SUMMARY:
Delivering customer value requires continuing attention and focus if a company is to prosper into the next generation. Learn three essential steps from IDC that companies need to take to sharpen the value proposition they offer to their customers.
WHITE PAPER: Posted: 06 Mar 2007 | Published: 01 Jan 2007
SUMMARY:
Examine what is new in on-demand customer relationship management (CRM), learn the six questions every buyer should ask before making a CRM investment and gain key lessons for finding the right fit for your business.
PRODUCT OVERVIEW: Posted: 16 May 2004 | Published: 13 May 2004
SUMMARY:The LeadGenesys Platform helps companies and agencies significantly lower the cost of lead generation. A single Platform account can be shared among Sales and Marketing teams to increase collaboration and improve enterprise-wide marketing efforts.
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