DEFINITION: To analyze a group of customers, leads, or prospects and to determine what characteristics (e.g., industry, annual sales, number of employees, etc.) they might have in common. You can use profiling information to better direct your future sales and marketing programs.
WHITE PAPER:
A single view of the customer includes adoption and governance issues that help an enterprise act as a customer advocate, predict lifetime value, and effectively segment its customer base.
WHITE PAPER:
Customer-centric growth strategies are being developed and implemented by enterprises around the world with a goal to deepen relationships with customers and emphasize long-term satisfaction over short-term sales conversions.
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