DEFINITION: Ensuring over time that a product or service profitably meets the needs of customers by continually monitoring and modifying the elements of the marketing mix.
WEBCAST: Posted: 14 May 2008 | When: 03 Jun 2008, 14:00 EDT (18:00 GMT)
SUMMARY:
In this Webcast, discover research from Aberdeen group describing how good product content is critical to successful supply management. Learn the benefits one company realized by establishing good product content.
SUMMARY:
Global Performance Monitor (GPM) provides a worldwide picture of your company's health, accurately, quickly and real-time. Learn how you can view real-time product quality performance across your entire manufacturing enterprise on a single screen.
WHITE PAPER: Posted: 24 Mar 2008 | Published: 01 Aug 2007
SUMMARY:
The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviors.
WHITE PAPER: Posted: 24 Mar 2008 | Published: 01 May 2007
SUMMARY:
Learn how you can how you can hook customers with fresh, unusual and relevant shopping experiences. Drive customer loyalty by training, empowering and providing employees with the technical tools to capture the nuances of customer behavior.
WHITE PAPER: Posted: 24 Mar 2008 | Published: 01 Aug 2007
SUMMARY:
Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands.
CASE STUDY: Posted: 18 Mar 2008 | Published: 01 Nov 2007
SUMMARY:
Magruder's supermarkets needed point-of-sale technology that linked up with inventory, customer and back-office administrative software, while processing transactions faster, so they moved on to HP rp5000 Point of Sale System.
WHITE PAPER: Posted: 18 Mar 2008 | Published: 10 Mar 2008
SUMMARY:
When developing plans to upgrade or replace point-of-sale (POS) systems, manager's workstations and desktops, retailers should follow a path to make their stores more energy-efficient.
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