Personalization - White Papers, Webcasts and IT downloads

FREE MEMBERSHIP - Create your personalized Bitpipe Service!

Members: Sign in

May 11, 2008

Search Help

Business of Information Technology > Business Processes > Marketing >
Personalization
DEFINITION: On a Web site, personalization is the process of tailoring pages to individual users' characteristics or preferences. Commonly used to enhance customer service or e-commerce sales, personalization is sometimes referred to as one-to-one marketing, because the enterprise's Web page is tailored … Definition continues below.

Add Personalization to your RSS Reader:

ALL

WHITE PAPERS

WEBCASTS

IT DOWNLOADS

PRODUCTS

COMPANIES

8 Matches

Enterprise Personalization for the Insurance Industry sponsored by Exstream Software WHITE PAPER: Posted: 24 Apr 2008 \| Published: 01 Apr 2004 SUMMARY: In today's highly competitive environment, providing timely and relevant policyholder communications is critical. Exstream Software's Dialogue enterprise personalization solution allows insurers to create, manage, and deliver the fu... TOPICS: Consolidation \| CRM \| Financial Services \| Hardware \| Insurance Industry \| Personalization \| Software

Improving Customer Experience in the Insurance Industry - Leveraging the Power of an Enterprise Personalization Platform sponsored by Exstream Software WHITE PAPER: Posted: 24 Apr 2008 \| Published: 01 Aug 2006 SUMMARY: The purpose of this paper is to discuss the importance of an enterprise personalization platform that streamlines front-end and back-end document creation processes for straight-through processing, while allowing you to leverage custome... TOPICS: Customer Experience \| Customer Satisfaction \| Customer Service \| Insurance Industry \| Personalization \| Regulatory Compliance

Vestcom International: Personalization Drives Repeat Business sponsored by Exstream Software CASE STUDY: Posted: 24 Apr 2008 \| Published: 01 Jan 2004 SUMMARY: Vestcom International is a New Jersey-based firm that offers end-to-end personalized communication solutions. Vestcom used Exstream Software's Dialogue solution to design a sophisticated relationship management program that is fostering... TOPICS: Customers \| Data Integration \| Personalization \| Relationship Management \| Software

Why Business Rules: A Case for Business Consumers of Information Technology sponsored by ILOG, Inc. WHITE PAPER: Posted: 10 Apr 2008 \| Published: 01 Mar 2006 SUMMARY: Applications constructed with BRMSs can deliver that flexibility and agility, and enhance the entire policy management infrastructure of the enterprise at the same time. TOPICS: Key Performance Indicators \| Personalization \| Software Developers \| Testing

Ektron: What's New & Feature Enhancements 7.5 sponsored by Thinklogic LLC PRODUCT LITERATURE: Posted: 07 Mar 2008 \| Published: 06 Mar 2008 SUMMARY: Introducing the latest release of ektron CMS400.net, Version 7.5, with industry leading content management, document management, search and forum enhancements and the new Social Networking Framework. TOPICS: ASP.NET \| Content Management \| Document Management \| Networking \| Personalization

Meeting the Challenges of Supply Chain Management sponsored by Modus Link WHITE PAPER: Posted: 27 Feb 2008 \| Published: 27 Feb 2008 SUMMARY: As brand owners accelerate new product introductions globally and strive to promote customer brand loyalty, the challenge to optimize the supply chain becomes increasingly more complex. TOPICS: Personalization \| Product Life Cycles \| Supply Chain Management

This Time It's Personal: Making Online Experiences Unique sponsored by Interwoven, Inc. BOOK: Posted: 14 Jan 2008 \| Published: 01 Aug 2007 SUMMARY: The process of personalizing the online experience can be achieved through multiple technologies that can be used to generate revenue and build customer loyalty. TOPICS: Customer Loyalty \| Personalization \| ROI \| Web Analytics \| Web Content Management

ExactTarget Integrated Solution sponsored by ExactTarget PRODUCT OVERVIEW: Posted: 29 Aug 2004 \| Published: 01 Aug 2004 SUMMARY:ExactTarget software integrates seamlessly with your other best-of-breed applications, including: Customer Relationship Management (CRM) packages, Ecommerce systems, Enterprise Marketing Management applications, and other data sources. TOPICS: Application Integration \| Campaign Management \| Content Management \| Email Management \| Email Management Software \| Email Marketing \| Personalization

PERSONALIZATION DEFINITION (continued): … to specifically target each individual consumer. Personalization is a means of meeting the customer's needs more effectively and efficiently, making interactions faster and easier and, consequently, increasing customer satisfaction and the likelihood of repeat visits. There are a number of personalization software products available, including those from Broadvision, ResponseLogic, and Autonomy.

Personalization in some ways harkens back to an earlier day, by making consumer relationships more …
Personalization definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines


Definitions: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Other
TechTarget Corporate Web Site \| Media Kits \| Site Map All Rights Reserved, Copyright 2000 - 2007, TechTarget \| Read our Privacy Statement