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Personalization

DEFINITION: On a Web site, personalization is the process of tailoring pages to individual users' characteristics or preferences. Commonly used to enhance customer service or e-commerce sales, personalization is sometimes referred to as one-to-one marketing, because the enterprise's Web page is tailored  … 
Definition continues below.


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Enterprise Personalization for the Insurance Industry
sponsored by Exstream Software
WHITE PAPER:   Posted: 24 Apr 2008 | Published: 01 Apr 2004
SUMMARY: In today's highly competitive environment, providing timely and relevant policyholder communications is critical. Exstream Software's Dialogue enterprise personalization solution allows insurers to create, manage, and deliver the fu...

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Improving Customer Experience in the Insurance Industry - Leveraging the Power of an Enterprise Personalization Platform
sponsored by Exstream Software
WHITE PAPER:   Posted: 24 Apr 2008 | Published: 01 Aug 2006
SUMMARY: The purpose of this paper is to discuss the importance of an enterprise personalization platform that streamlines front-end and back-end document creation processes for straight-through processing, while allowing you to leverage custome...

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Vestcom International: Personalization Drives Repeat Business
sponsored by Exstream Software
CASE STUDY:   Posted: 24 Apr 2008 | Published: 01 Jan 2004
SUMMARY: Vestcom International is a New Jersey-based firm that offers end-to-end personalized communication solutions. Vestcom used Exstream Software's Dialogue solution to design a sophisticated relationship management program that is fostering...

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Why Business Rules: A Case for Business Consumers of Information Technology
sponsored by ILOG, Inc.
WHITE PAPER:   Posted: 10 Apr 2008 | Published: 01 Mar 2006
SUMMARY: Applications constructed with BRMSs can deliver that flexibility and agility, and enhance the entire policy management infrastructure of the enterprise at the same time.

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Ektron: What's New & Feature Enhancements 7.5
sponsored by Thinklogic LLC
PRODUCT LITERATURE:   Posted: 07 Mar 2008 | Published: 06 Mar 2008
SUMMARY: Introducing the latest release of ektron CMS400.net, Version 7.5, with industry leading content management, document management, search and forum enhancements and the new Social Networking Framework.

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Meeting the Challenges of Supply Chain Management
sponsored by Modus Link
WHITE PAPER:   Posted: 27 Feb 2008 | Published: 27 Feb 2008
SUMMARY: As brand owners accelerate new product introductions globally and strive to promote customer brand loyalty, the challenge to optimize the supply chain becomes increasingly more complex.

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This Time It's Personal: Making Online Experiences Unique
sponsored by Interwoven, Inc.
BOOK:   Posted: 14 Jan 2008 | Published: 01 Aug 2007
SUMMARY: The process of personalizing the online experience can be achieved through multiple technologies that can be used to generate revenue and build customer loyalty.

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ExactTarget Integrated Solution
sponsored by ExactTarget
PRODUCT OVERVIEW:   Posted: 29 Aug 2004 | Published: 01 Aug 2004
SUMMARY:ExactTarget software integrates seamlessly with your other best-of-breed applications, including: Customer Relationship Management (CRM) packages, Ecommerce systems, Enterprise Marketing Management applications, and other data sources.

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PERSONALIZATION DEFINITION (continued): …  to specifically target each individual consumer. Personalization is a means of meeting the customer's needs more effectively and efficiently, making interactions faster and easier and, consequently, increasing customer satisfaction and the likelihood of repeat visits. There are a number of personalization software products available, including those from Broadvision, ResponseLogic, and Autonomy.

Personalization in some ways harkens back to an earlier day, by making consumer relationships more … 
Personalization definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary



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