ALSO CALLED: Opt-in E-mail and Opt-In/Opt-Out DEFINITION: Opt-in email is a Web marketing term for email that recipients have previously requested by signing up at a Web site or special ad banner. Typically, Web users are invited to sign up for promotional information about one or more categories of products or services. Those who
… Definition continues below.
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OPT-IN/OPT-OUT MARKETING DEFINITION (continued): … sign up have thus "opted in." Anyone sending them email as a result hopes that the message will not be perceived as unwanted spam.
Several companies gather sign-ups at their own site or through specially-designed banner ads and then sell marketers mailing lists of those who have signed up in various interest categories. The marketer sending opt-in email may remind the recipient that they have previously indicated they were interested in receiving such email and that … Opt-In/Opt-Out Marketing definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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