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| Business of Information Technology > Business Processes > Marketing > Advertising > |
Online Advertising
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ALSO CALLED: Pop-up Ads, Web Advertising, and Internet Advertising
DEFINITION: A pop-up ad is a pop-up window used for advertising. When the program is initiated by some user action, such as a mouse click or a mouseover, a window containing an offer for some product or service appears in the foreground of the visual interface. Like all pop-ups, a pop-up
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Definition continues below.
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Best Practices: Optimizing Web Forms
sponsored by Interwoven, Inc.
WHITE PAPER: Posted: 05 Mar 2008 | Published: 01 Jan 2008
SUMMARY:
Increasing traffic to a Website is a big win, but getting your traffic to convert into real customers is the ultimate business goal.
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Removing Internet Anonymity Barriers with IP Intelligence
sponsored by Digital Element
WHITE PAPER: Posted: 31 Jan 2008 | Published: 01 Jan 2007
SUMMARY:
NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence.
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Web 2.0: The Latest on "New Media" Performance and How They Deliver ROI
sponsored by TechTarget
WHITE PAPER: Posted: 08 Oct 2007 | Published: 08 Oct 2007
SUMMARY:
This session covers real-world performance results on recent new media offerings. Based on the actual results of customer campaigns, it explores optimal ways to get the latest and the greatest online media to work for you in proving ROI.
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Owl Marketing Launches Easy-To-Use Ad Tracking Software to Drive Small Business Success Online
sponsored by Owl Marketing, Inc.
PRESS RELEASE: Posted: 06 Jul 2004 | Published: 09 Apr 2004
SUMMARY:AdWatch simplifies ad tracking for non-technical, time-strapped small business marketers who want to increase profits by identifying and canceling unprofitable ads.
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Overture Management
sponsored by Lazworld.com Inc.
PRODUCT OVERVIEW: Posted: 06 Jun 2004 | Published: 01 Jun 2004
SUMMARY:Lazworld.com Overture management is simple - we manage all aspects of your search engine accounts - from term selection/submission to bid placement to campaign tracking and reporting.
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Internet Marketing Services
sponsored by Lazworld.com Inc.
PRODUCT OVERVIEW: Posted: 06 Jun 2004 | Published: 01 Jun 2004
SUMMARY:Internet marketing services have help our clients understand more about their internet markets, online customer base and optimize their search engine and advertising efforts to increase web site traffic and improve click to sale ratios.
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Online Promotions
sponsored by Lazworld.com Inc.
PRODUCT OVERVIEW: Posted: 06 Jun 2004 | Published: 01 Jun 2004
SUMMARY:Give us your marketing goals and we'll design a customized online promotion with web and email based sweepstakes, interactive contests, direct sale programs, coupons, and more.
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Overture Analysis
sponsored by Lazworld.com Inc.
PRODUCT OVERVIEW: Posted: 06 Jun 2004 | Published: 01 Jun 2004
SUMMARY:Our unique Overture Analysis Service is an independent third party "audit" of the set up and performance of your Overture Pay Per Click Advertising Account. No matter who set up and manages your Overture account, there is always room for improvement.
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Advertising Services
sponsored by Lazworld.com Inc.
PRODUCT OVERVIEW: Posted: 09 May 2004 | Published: 01 May 2004
SUMMARY:Lazworld.com Advertising Services utilizes the latest innovations in technology to help clients achieve brand awareness, lead generation and sales.
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ONLINE ADVERTISING DEFINITION (continued): … ad is smaller than the background interface - windows that fill the user interface are called replacement interfaces - and usually resembles a small browser window with only the close, minimize, and maximize options at the top. A variation on the pop-up ad, the pop-under, is a window that loads behind the Web page that you're viewing, only to appear when you leave that Web site. Pop-up ads are not popular with the average Web surfer, and there are several products that disable them, …
Online Advertising definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary
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