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| Business of Information Technology > Business Processes > |
Marketing
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ALSO CALLED: Market Strategy, Indirect Marketing, Marketing Programs, Marcom, IT Marketing, Marketing Communications, and Information Technology Marketing
DEFINITION: EggFusion is a company that places advertisements, freshness expiration dates or other data on eggs sold in retail stores. The process involves the use of a thin laser beam to etch fine lines on the shells of eggs before they are placed in cartons. The resulting image may be a corporate
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| 1 - 10 of 73 Matches | |
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Wireless LANs Standards: Where Are We Now?
| sponsored by Burton Group
WHITE PAPER:
Not all standards are created equal. Some are technically elegant but achieve little market adoption. Others are broadly deployed. By virtually any measure, the Institute of Electrical and Electronics Engineers (IEEE) 802.11 wireless local area...
Posted: 18 Jul 2008 | Published: 13 Nov 2006
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Data Modeling: A Necessary and Rewarding Aspect of Data Management
| sponsored by Burton Group
WHITE PAPER:
Data modeling has evolved from an arcane technique for database designers into an entire family of interrelated techniques that serves many constituencies, including techno-phobic business stakeholders and users. The new maturity of modeling to...
Posted: 18 Jul 2008 | Published: 19 May 2008
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Improving Data Center Energy Efficiency: A Holistic Approach
| sponsored by Burton Group
WHITE PAPER:
The need for more compute power and network storage shows no sign of stopping anytime soon, and data centers are already low on power. While energy-efficient technologies exist, they are not a panacea. Technology must be combined with...
Posted: 18 Jul 2008 | Published: 18 Sep 2007
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Defining Telepresence: How Can It Help Your Organization?
| sponsored by Polycom, Inc.
WHITE PAPER:
This whitepaper discusses how and why telepresence can play an important role in the new solutions mix.
Posted: 17 Jul 2008 | Published: 01 Sep 2007
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Enterprise Benefits of Real-time Contact Center Performance Management
| sponsored by Genesys
WHITE PAPER:
Real-time CCPM solutions give contact center management an objective and quantifiable method for identifying, capturing and communicating customer or operational issues quickly enough to prevent them from causing more damage.
Posted: 17 Jul 2008 | Published: 03 Apr 2008
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Video Telephony: Completing the Picture of Unified Communications Effectiveness
| sponsored by TANDBERG
WHITE PAPER:
Unified communications (UC) is a term that has been heralded in the telephony and network markets as the IT architecture that will streamline business processes and break down the distinct silos of communications within the enterprise.
Posted: 15 Jul 2008 | Published: 01 Jun 2008
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Benefits and Advantages of Recording and Archiving Calls
| sponsored by Teleformix
WHITE PAPER:
ECHO digital recording solution brings a whole host of advantages, including dispute resolution, liability management, evaluation support, and more.
Posted: 11 Jul 2008 | Published: 01 Oct 2006
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Network Security Checklist
| sponsored by Cisco Systems, Inc.
TECHNICAL ARTICLE:
Every SMB should have a written (and thoughtfully prepared) network-security plan in place.
Posted: 10 Jul 2008 | Published: 01 Jan 2005
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Advent Portfolio Exchange Demo
| sponsored by Advent Software, Inc.
SOFTWARE DEMO:
Learn more about this integrated portfolio and client relationship management system: an end-to-end solution for accounting and reporting, client servicing and marketing.
Posted: 10 Jul 2008 | Published: 01 Jul 2008
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Product Demos - 3 Types of Demos That Will Kill the Sale
| sponsored by ZIGZAG Marketing, Inc.
WHITE PAPER:
There are three types of product demos that prolong the sales cycle, result in no decision, or flat out kill the deal, Feature Dump Demo, Show Up & Throw Up Demo, Spray & Pray Demo.
Posted: 10 Jul 2008 | Published: 01 Jul 2008
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MARKETING DEFINITION (continued): … logo, a URL, a brief text message or simple line art. The EggFusion process creates dark lines on white eggs and white lines on brown eggs. The etchings are 50 to 90 nanometers deep, approximately 1/20 of the thickness of a typical egg shell. The interior of the egg is not affected or altered in any way. The process is said not to increase the susceptibility of marked eggs to breakage or reduce their shelf life. In September 2006, CBS launched a campaign promoting …
Marketing definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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