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Marketing Information Systems
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ALSO CALLED: Marketing Automation, Marketing Systems, and Sales and Marketing Systems
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| 6 Matches |
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Solutions Marketing - The New Product Marketing
| sponsored by ZIGZAG Marketing, Inc.
PRODUCT LITERATURE:
This paper examines how IT companies can better align their marketing efforts. It highlights a framework that allows IT vendors to deliver the right products to the most lucrative markets and communicating value propositions in plain English.
Posted: 01 Jul 2008 | Published: 01 Jun 2007
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Gartner's Magic Quadrant for Marketing Resource Management
| sponsored by Aprimo, Inc.
WHITE PAPER:
MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources.
Posted: 24 Jun 2008 | Published: 01 Jun 2008
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Streamlining Marketing Management and Processes, a Merrill Lynch Success Story
| sponsored by Aprimo, Inc.
CASE STUDY:
This 2002 case study details Merrill Lynch's GPC Marketing team that successfully implemented Aprimo's Planning & Financial Management solution to better manage their $100 million-plus marketing spend.
Posted: 24 Jun 2008 | Published: 24 Jun 2008
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Magic Quadrant for Managed and Professional Network Service Providers, North America
| sponsored by Dimension Data
ANALYST REPORT:
This document is a guide for midsize businesses and large companies to identify and evaluate vendors that deliver IT services in support of connectivity and communications infrastructure.
Posted: 10 Jun 2008 | Published: 14 May 2008
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NuEdge Suite: Gaining the Edge
| sponsored by NuEdge Systems
BROCHURE:NuEdge Suite has integrated a proven campaign management solution with the full compliment of business intelligence tools from Business Objects® to provide a unique, focused, approach to marketing automation. Posted: 16 Feb 2004 | Published: 01 Feb 2004
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TagTeam.com®'s Online Guided Tour
| sponsored by Longwood Software
SOFTWARE DEMO:TagTeam® Marketing Materials Management is a ready-to-use solution for your Marketing, Sales and Creative team. TagTeam.com is built to handle all of your materials, electronic and print, and to support marketing teams in any industry or size of company. Posted: 15 Sep 2003 | Published: 15 Sep 2003
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