Lead Generation - White Papers, Webcasts and IT downloads

FREE MEMBERSHIP - Create your personalized Bitpipe Service!

Members: Sign in

May 17, 2008

Search Help

Business of Information Technology > Business Processes > Marketing >
Lead Generation
ALSO CALLED: IT Lead Generation, IT Leads Generation, Sales Lead Generation, and Sales Leads DEFINITION: A lead, in a marketing context, is a potential sales contact: an individual or organization that expresses an interest in your goods or services. Leads are typically obtained through the referral of an existing customer, or through a direct response to advertising/publicity. A company's marketing department … Definition continues below.

Add Lead-Generation to your RSS Reader:

ALL

WHITE PAPERS

WEBCASTS

IT DOWNLOADS

PRODUCTS

COMPANIES

1 - 10 of 17 Matches

Channel Performance Outlook 2008 sponsored by CMO Council WHITE PAPER: Posted: 23 Apr 2008 \| Published: 01 Apr 2008 SUMMARY: The CMO Council and The Channel Performance Board have completed the Channel Performance Outlook 2008 study and report to explore how vendor and manufacturer partners are interacting with resellers, dealers, and distributors to help drive maxim... TOPICS: Affiliate Marketing \| Best Practices \| Channel Management \| Incentive Management \| Indirect Sales Channels \| Lead Generation \| Partnerships \| Surveys

Best Practices for Creating Effective Landing Pages sponsored by Marketo WHITE PAPER: Posted: 20 Mar 2008 \| Published: 01 Mar 2008 SUMMARY: Explore ten best practices for creating a landing page that will increase conversion rate and deliver maximum ROI. Learn how you can catch prospects early through search engine marketing and landing pages. TOPICS: B2B \| Banner Ads \| Best Practices \| Branding \| Campaign Management \| Campaign Management Software \| Lead Generation \| Metadata \| Online Marketing \| Search Engines \| Web Content Management

Step-by-Step Guide to Aligning Sales and Marketing by Implementing Lead Scoring sponsored by Marketo WHITE PAPER: Posted: 20 Mar 2008 \| Published: 01 Mar 2008 SUMMARY: This paper will quickly give you detailed tips about how you can use lead scoring as a way to align sales and marketing. TOPICS: B2B \| Campaign Management \| Data Quality \| Lead Generation \| Online Marketing \| Productivity \| Sales and Marketing Software \| Search Engines \| Social Networking \| Software as a Service \| Web Content Management

Create B2B Relationships, Build Trust and Increase Sales sponsored by Marketo WHITE PAPER: Posted: 20 Mar 2008 \| Published: 01 Jan 2007 SUMMARY: Learn how lead nurturing can help you build relationships with qualified prospects that are not yet sales-ready, regardless of budget, authority or timing - and of ensure a clean hand-off to sales at the right time. TOPICS: Branding \| CRM \| CRM Software \| Email Marketing \| Lead Generation \| ROI \| Sales \| Social Networking \| Web Analytics \| Web Content Management

Ten Tips for Effective Lead Management sponsored by Marketo WHITE PAPER: Posted: 20 Mar 2008 \| Published: 01 Mar 2008 SUMMARY: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue. TOPICS: B2B \| Campaign Management \| Data Quality \| Lead Generation \| Marketing Information Systems \| Online Marketing \| ROI \| Sales and Marketing Software \| Search Engines \| Web Content Management \| Wireless Marketing

10 Ways to Improve B2B Email Deliverability and Effectiveness sponsored by Vtrenz, Inc WHITE PAPER: Posted: 23 Jan 2008 \| Published: 01 Jan 2008 SUMMARY: Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships. TOPICS: Authentication \| Branding \| Click-Throughs \| CRM \| CRM Software \| Customer Satisfaction \| Email Marketing \| Email Software \| ISP \| Lead Generation \| ROI \| Sales \| Spam

Vtrenz, a Silverpop Solution: Marketing Automation for Lead Generation and Nurturing sponsored by Vtrenz, Inc SOFTWARE LISTING: Posted: 16 Jan 2008 \| Published: 01 Jan 2007 SUMMARY: Vtrenz helps you maximize your marketing efforts, improve your efficiencies, increase revenue and accelerate the lead-to-sale timeline. TOPICS: Business Process Automation \| Campaign Management \| Campaign Management Software \| Consumer Market \| CRM \| Customer Data Management \| Email Marketing \| Lead Generation \| ROI \| Web Applications Management

Web 2.0: The Latest on "New Media" Performance and How They Deliver ROI sponsored by TechTarget WHITE PAPER: Posted: 08 Oct 2007 \| Published: 08 Oct 2007 SUMMARY: This session covers real-world performance results on recent new media offerings. Based on the actual results of customer campaigns, it explores optimal ways to get the latest and the greatest online media to work for you in proving ROI. TOPICS: Best Practices \| Blogs \| Lead Generation \| Online Advertising \| Online Marketing \| Podcasts \| ROI \| Surveys \| Webcasts

Longhorn, Exchange 2007, Vista, SQL Server 2007: How Can You Take Advantage of Microsoft Upgrade Cycle sponsored by TechTarget WHITE PAPER: Posted: 04 Oct 2007 \| Published: 01 Sep 2007 SUMMARY: In this session, Bill Crowley, VP, Group Publisher of Windows Media and Data Center Media, TechTarget, describes the major segments of the Windows market and tactics you can use to carve out a position that your company can ride to ... TOPICS: Best Practices \| Campaign Management \| IT Spending \| Lead Generation \| Microsoft Exchange \| Online Marketing \| ROI \| Software Upgrades \| SQL Server \| Windows Vista

Best Practice Roll-up - Highlights of Key Research and Media Performance Information from All Market-Specific Sessions sponsored by TechTarget WHITE PAPER: Posted: 04 Oct 2007 \| Published: 04 Oct 2007 SUMMARY: In this session, Marilou Barsam, SVP of Client Consulting & Corporate Marketing, TechTarget, and Karen Lefkowitz, VP of Client Services, TechTarget, roll-up Best Practices and tips from all market-specific media ... TOPICS: Application Development \| Best Practices \| Business IT Alignment \| Campaign Management \| Channel Management \| CIOs \| Data Center Management \| Enterprise Applications Software \| IT Industry \| IT Spending \| Lead Generation \| Network Managers \| Online Marketing \| ROI \| Security Industry \| Storage Industry \| Windows

1 - 10 of 17 Matches

Page: 1 2

LEAD GENERATION DEFINITION (continued): … is typically responsible for lead generation.

Pursuing and closing leads normally falls to the company's sales department. For example, a vendor will display their wares at an industry trade show, hoping to attract the attention of qualified buyers attending the exhibit. Each inquiry for more vendor information would be a "lead," which might subsequently be developed into a sale.

A company's lead generation efforts and its approach to dealing with leads can significantly …
Lead Generation definition sponsored by SearchITChannel.com, powered by WhatIs.com an online computer dictionary

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines


Definitions: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Other
TechTarget Corporate Web Site \| Media Kits \| Site Map All Rights Reserved, Copyright 2000 - 2007, TechTarget \| Read our Privacy Statement