| Business of Information Technology > Business Processes > Marketing > |
Lead Generation
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ALSO CALLED: IT Lead Generation, IT Leads Generation, Sales Lead Generation, and Sales Leads
DEFINITION: A lead, in a marketing context, is a potential sales contact: an individual or organization that expresses an interest in your goods or services. Leads are typically obtained through the referral of an existing customer, or through a direct response to advertising/publicity. A company's marketing department
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It's Time to "Go Commando": The Birst Sales Survival Guide for 2009
| sponsored by Birst
WHITE PAPER:
Commando teams carefully plan and execute to reduce risk and achieve success. Read this sales survival guide to learn how to - and why you should - adopt this philosophy and the main factors to focus on that will ensure your sales organization not only survives 2009 but comes out of it successfully.
Posted: 19 Jun 2009 | Published: 19 Jun 2009
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Improve Lead Generation and Clean Up Your Pipeline -- Generate Better Leads for Better Sales Results
| sponsored by ZoomInfo
WHITE PAPER:
In this paper you will learn how better lead generation will naturally lead to better sales performance. Learn the pitfalls of current lead generation processes and the key factors to improving lead generation in your company. Read this paper to learn how your company can enjoy the benefits of better lead generation.
Posted: 19 May 2009 | Published: 19 May 2009
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ZoomInfo Case Study: Widen Relies on ZoomInfo's Data to Reach Decision Makers and Explore New Target Markets
| sponsored by ZoomInfo
CASE STUDY:
In this case study you will learn how ZoomInfo has made it easier and more cost effective for Widen, a SaaS provider of digital asset management solutions, to find key contacts and build lists of prospects and merge them with Widen's prospect database. Read this case study to learn just how Widen benefitted from Zoominfo and how it can benefit you.
Posted: 19 May 2009 | Published: 19 May 2009
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Dig Deep into Companies to Find Exactly Who You Are Looking For with ZoomInfo PowerSell
| sponsored by ZoomInfo
VIDEO:
While most prospecting tools allow you to find a handful of top executives, ZoomInfo PowerSell lets you dig deep within an organization's roster to locate the exact people and titles you're targeting.
Posted: 19 May 2009 | Premiered: 19 May 2009
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Find, Qualify, and Close More Business Faster With a Free Trial of ZoomInfo
| sponsored by ZoomInfo
SOFTWARE DEMO:
In today's economy, it is important to take every step you can to ensure sales effectiveness, which includes knowing who to contact and having accurate and helpful information about their company. You can get all this and more with this free trial of ZoomInfo.
Posted: 19 May 2009 | Published: 19 May 2009
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Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales
| sponsored by Oracle Corporation
WHITE PAPER:
This paper examines how Sales and Marketing professionals are beginning to see they can use social media applications such as LinkedIn, Facebook, Myspace, Twitter and Jigsaw to do a better job of selling and marketing to their customers.
Posted: 19 Sep 2008 | Published: 19 Sep 2008
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CRM Your Salespeople Will Love
| sponsored by Oracle Corporation
WHITE PAPER:
Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
Posted: 26 Sep 2007 | Published: 01 Sep 2007
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LEAD GENERATION DEFINITION (continued): … is typically responsible for lead generation. Pursuing and closing leads normally falls to the company's sales department. For example, a vendor will display their wares at an industry trade show, hoping to attract the attention of qualified buyers attending the exhibit. Each inquiry for more vendor information would be a "lead," which might subsequently be developed into a sale.A company's lead generation efforts and its approach to dealing with leads can significantly impact its success … Lead Generation definition sponsored by SearchITChannel.com, powered by WhatIs.com an online computer dictionary
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