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Lead Generation

ALSO CALLED: IT Lead Generation, IT Leads Generation, Sales Lead Generation, and Sales Leads
DEFINITION: A lead, in a marketing context, is a potential sales contact: an individual or organization that expresses an interest in your goods or services. Leads are typically obtained through the referral of an existing customer, or through a direct response to advertising/publicity. A company's marketing department  … 
Definition continues below.


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Channel Performance Outlook 2008
sponsored by CMO Council
WHITE PAPER:   Posted: 23 Apr 2008 | Published: 01 Apr 2008
SUMMARY: The CMO Council and The Channel Performance Board have completed the Channel Performance Outlook 2008 study and report to explore how vendor and manufacturer partners are interacting with resellers, dealers, and distributors to help drive maxim...

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Best Practices for Creating Effective Landing Pages
sponsored by Marketo
WHITE PAPER:   Posted: 20 Mar 2008 | Published: 01 Mar 2008
SUMMARY: Explore ten best practices for creating a landing page that will increase conversion rate and deliver maximum ROI. Learn how you can catch prospects early through search engine marketing and landing pages.

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Step-by-Step Guide to Aligning Sales and Marketing by Implementing Lead Scoring
sponsored by Marketo
WHITE PAPER:   Posted: 20 Mar 2008 | Published: 01 Mar 2008
SUMMARY: This paper will quickly give you detailed tips about how you can use lead scoring as a way to align sales and marketing.

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Create B2B Relationships, Build Trust and Increase Sales
sponsored by Marketo
WHITE PAPER:   Posted: 20 Mar 2008 | Published: 01 Jan 2007
SUMMARY: Learn how lead nurturing can help you build relationships with qualified prospects that are not yet sales-ready, regardless of budget, authority or timing - and of ensure a clean hand-off to sales at the right time.

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Ten Tips for Effective Lead Management
sponsored by Marketo
WHITE PAPER:   Posted: 20 Mar 2008 | Published: 01 Mar 2008
SUMMARY: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.

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10 Ways to Improve B2B Email Deliverability and Effectiveness
sponsored by Vtrenz, Inc
WHITE PAPER:   Posted: 23 Jan 2008 | Published: 01 Jan 2008
SUMMARY: Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships.

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Vtrenz, a Silverpop Solution: Marketing Automation for Lead Generation and Nurturing
sponsored by Vtrenz, Inc
SOFTWARE LISTING:   Posted: 16 Jan 2008 | Published: 01 Jan 2007
SUMMARY: Vtrenz helps you maximize your marketing efforts, improve your efficiencies, increase revenue and accelerate the lead-to-sale timeline.

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Web 2.0: The Latest on "New Media" Performance and How They Deliver ROI
sponsored by TechTarget
WHITE PAPER:   Posted: 08 Oct 2007 | Published: 08 Oct 2007
SUMMARY: This session covers real-world performance results on recent new media offerings. Based on the actual results of customer campaigns, it explores optimal ways to get the latest and the greatest online media to work for you in proving ROI.

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Longhorn, Exchange 2007, Vista, SQL Server 2007: How Can You Take Advantage of Microsoft Upgrade Cycle
sponsored by TechTarget
WHITE PAPER:   Posted: 04 Oct 2007 | Published: 01 Sep 2007
SUMMARY: In this session, Bill Crowley, VP, Group Publisher of Windows Media and Data Center Media, TechTarget, describes the major segments of the Windows market and tactics you can use to carve out a position that your company can ride to ...

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Best Practice Roll-up - Highlights of Key Research and Media Performance Information from All Market-Specific Sessions
sponsored by TechTarget
WHITE PAPER:   Posted: 04 Oct 2007 | Published: 04 Oct 2007
SUMMARY: In this session, Marilou Barsam, SVP of Client Consulting & Corporate Marketing, TechTarget, and Karen Lefkowitz, VP of Client Services, TechTarget, roll-up Best Practices and tips from all market-specific media ...

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LEAD GENERATION DEFINITION (continued): …  is typically responsible for lead generation.

Pursuing and closing leads normally falls to the company's sales department. For example, a vendor will display their wares at an industry trade show, hoping to attract the attention of qualified buyers attending the exhibit. Each inquiry for more vendor information would be a "lead," which might subsequently be developed into a sale.

A company's lead generation efforts and its approach to dealing with leads can significantly … 
Lead Generation definition sponsored by SearchITChannel.com, powered by WhatIs.com an online computer dictionary



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