ALSO CALLED: EMS and Messaging Services DEFINITION: Enhanced Messaging Service (EMS) is an adaptation of the Short Message Service (SMS) that allows users to send and receive ring tones and operator logos, as well as combinations of simple media to and from EMS-compliant handsets. Because EMS is based on SMS, it can use SMS Centers (SMSCs)
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Targeting with Texting: The Value of Just-in-Time Mobile Messaging is a comprehensive report on a global survey of professionals to explore the growth, drivers and opportunities for SMS text messaging.
ENHANCED MESSAGING SERVICE DEFINITION (continued): … the same way that SMS does. EMS works on all Global System for Mobile communications (GSM) networks (widely used in Europe and increasingly available elsewhere). If a message is sent to a phone that is not EMS-capable, the recipient will still receive the text portion of the message.
EMS users can integrate text, melodies, pictures, sounds, and animations to enhance the expressive power of messages that are limited by the display constraints of mobile devices. Message senders can … Enhanced Messaging Service definition sponsored by SearchMobileComputing.com, powered by WhatIs.com an online computer dictionary
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