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Jul 5, 2008

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Business of Information Technology > Business Processes > Marketing > Online Marketing >
Email Marketing
ALSO CALLED: Transactional e-Mail, E-mail Marketing, Transactional Email, Direct Email Marketing, and Direct E-mail Marketing DEFINITION: Transactional e-mail is a type of Web-based marketing in which e-mail recipients can buy goods and services directly from an e-mail message, without being redirected to the retailer's Web site. According to proponents, transactional e-mail leads to significantly higher conversion rates - the ratio of … Definition continues below.

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How Not to Be a Spammer - The Truth about E-Mail Marketing sponsored by Cisco Systems, Inc. WHITE PAPER: Posted: 22 Feb 2008 \| Published: 01 Jan 2007 SUMMARY: E-mail can also be tagged as spam when it is sent to spam traps (unused addresses that ISPs maintain just for this purpose). TOPICS: Best Practices \| Email Marketing \| ROI \| Spam

10 Ways to Improve B2B Email Deliverability and Effectiveness sponsored by Vtrenz, Inc WHITE PAPER: Posted: 23 Jan 2008 \| Published: 01 Jan 2008 SUMMARY: Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships. TOPICS: Authentication \| Branding \| Click-Throughs \| CRM \| CRM Software \| Customer Satisfaction \| Email Marketing \| Email Software \| ISP \| Lead Generation \| ROI \| Sales \| Spam

Vtrenz, a Silverpop Solution: Marketing Automation for Lead Generation and Nurturing sponsored by Vtrenz, Inc SOFTWARE LISTING: Posted: 16 Jan 2008 \| Published: 01 Jan 2007 SUMMARY: Vtrenz helps you maximize your marketing efforts, improve your efficiencies, increase revenue and accelerate the lead-to-sale timeline. TOPICS: Business Process Automation \| Campaign Management \| Campaign Management Software \| Consumer Market \| CRM \| Customer Data Management \| Email Marketing \| Lead Generation \| ROI \| Web Applications Management

Essential Email Marketing Deliverability Guide sponsored by Listrak WHITE PAPER: Posted: 07 Jan 2008 \| Published: 05 Dec 2007 SUMMARY: The experts at Listrak are available to help you with all of these deliverability processes. TOPICS: Authentication \| Email \| Email Marketing \| HTML \| Spam

Dynamic Content Strategy Guide: Five Essential Email Campaigns sponsored by Listrak WHITE PAPER: Posted: 07 Jan 2008 \| Published: 26 Sep 2007 SUMMARY: Dynamic content allows you to get to know your customers and subscribers on an intimate level, strengthening your relationships and increasing brand loyalty. TOPICS: Customer Loyalty \| Email \| Email Marketing \| Sales

Dynamic Content in Action: DiscountBeautyCenter.com Case Study sponsored by Listrak WHITE PAPER: Posted: 07 Jan 2008 \| Published: 08 Nov 2007 SUMMARY: Listrak's marketing and professional services departments teamed up to help DiscountBeautyCenter.com, an online supplier of brand name cosmetics, fragrances, and professional beauty supplies. TOPICS: Email \| Email Marketing \| HTML \| Sales

The Deliverability Top Ten sponsored by ExactTarget PRODUCT LITERATURE: Posted: 29 Aug 2004 \| Published: 01 Aug 2004 SUMMARY:Here are the top 10 reasons for using ExactTarget solutions. TOPICS: Campaign Management \| Email Management \| Email Management Services \| Email Marketing \| Spam

ExactTarget Enterprise Solution sponsored by ExactTarget PRODUCT OVERVIEW: Posted: 29 Aug 2004 \| Published: 01 Aug 2004 SUMMARY:The ExactTarget Enterprise Solution is geared towards an enterprises' need to control email use within their organization. Control over email falls into two categories -- brand integrity and subscriber management. TOPICS: Branding \| Email Management \| Email Management Software \| Email Marketing

Encylopaedia Britannica Taps ExactTarget to Improve Deliverability and Results of Email sponsored by ExactTarget PRESS RELEASE: Posted: 29 Aug 2004 \| Published: 28 Jun 2004 SUMMARY:Encyclopaedia Britannica, selected ExactTarget's on-demand email solutions to improve the deliverability and results of its newsletters and Britannica Store emails sent to 600,000 opted-in online subscribers and others on its proprietary email list. TOPICS: Email Management Services \| Email Management Software \| Email Marketing

ExactTarget Earns Strong Ranking in Email Marketing Report Conducted by Independent Research Firm sponsored by ExactTarget PRESS RELEASE: Posted: 29 Aug 2004 \| Published: 30 Jun 2004 SUMMARY:ExactTarget, a rapidly-growing developer of on-demand email software solutions, today announced that the company made its debut in the Forrester report of The Best Email Marketing Services Providers, released June 30, 2004. TOPICS: Email Management Services \| Email Marketing

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EMAIL MARKETING DEFINITION (continued): … shoppers to buyers, which goes up when the former is converted to the latter - than regular e-mail marketing approaches. A number of different transactional e-mail products are available, from Cybuy, Radical Communication, and EActive, among others.

The transactional e-mail retail experience is easier, and minimizes the tasks involved in online shopping. Within the body of the message, an e-mail recipient can view merchandise, select items, and submit an order. Typically, the e-mail messages contain …
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