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| Business of Information Technology > Business Processes > Marketing > Direct Marketing > |
Database Marketing
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DEFINITION: Database marketing is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company's databases. Although databases have been used for customer data in traditional marketing for a long time,
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Achieved Closed-Loop B2B Marketing
| sponsored by Extraprise Group, Inc.
WHITE PAPER:
Database marketing's time is now, and as companies realize its importance the number of constituents will grow, meaning the database should be at the forefront of all new initiatives.
Posted: 10 Aug 2008 | Published: 01 Jan 2006
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B2B Database Marketing Trends and Best Practices
| sponsored by Extraprise Group, Inc.
WHITE PAPER:
This article reviews specific client examples of best practice application of database marketing in B2B environments.
Posted: 10 Aug 2008 | Published: 01 Aug 2008
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The Best Database Marketing Discoveries for B2B Companies
| sponsored by Extraprise Group, Inc.
WHITE PAPER:
This white paper introduces client snapshots which illustrates how implementing specific B2B database marketing tactics improved the results and effectiveness of each company's overall marketing spend.
Posted: 10 Aug 2008 | Published: 01 Aug 2008
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Why B2C Database Marketing Firms Don't Understand B2B Companies
| sponsored by Extraprise Group, Inc.
WHITE PAPER:
This whitepaper explains why B2C-oriented database marketing firms lack an understanding of how the data they manage and discover are really used. It also addresses how B2B marketers need a complex process to make their efforts more productive.
Posted: 10 Aug 2008 | Published: 01 Aug 2008
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Direct Marketing Company Gets It Done Faster with DMExpress
| sponsored by Syncsort
CASE STUDY:
Syncsort provided DMC with a free Proof-Of-Concept to demonstrate the benefits that DMExpress could provide. Using DMExpress, DMC was able to significantly decrease the elapsed time.
Posted: 08 Apr 2008 | Published: 01 Apr 2008
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DATABASE MARKETING DEFINITION (continued): … Database marketing is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company's databases. Although databases have been used for customer data in traditional marketing for a long time, the database marketing approach is differentiated by the fact that much more consumer data is maintained, and that the data is processed and used in new and more sophisticated ways. Among other things, marketers use the data to learn more about customers, select target markets for specific campaigns (through customer segmentation), compare customers' value to the company, and provide more specialized offerings for customers. Database Marketing definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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