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| Business of Information Technology > Business Processes > Marketing > |
Customer Profiles
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ALSO CALLED: Profile Customers, Profiling Customers, and Customer Analysis
DEFINITION: Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on. Using segmentation allows companies to target groups effectively, and allocate marketing resources
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Definition continues below.
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The Intelligent Customer Front Door: Rolling Out the Red Carpet for Increased Customer Satisfaction
| sponsored by Genesys
WHITE PAPER:
Download the new business paper, The intelligent Customer Front Door: Rolling Out the Red Carpet for Increased Customer Satisfaction and discover how your contact center can actually anticipate customers' needs and allow them to control the interaction.
Posted: 24 Mar 2008 | Published: 01 Mar 2008
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Delivering Customer Value: Innovative Approaches to Maintain Competitive Success
| sponsored by SAP America Inc
WHITE PAPER:
Delivering customer value requires continuing attention and focus if a company is to prosper into the next generation. Learn three essential steps from IDC that companies need to take to sharpen the value proposition they offer to their customers.
Posted: 02 Feb 2008 | Published: 01 Jul 2007
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Vertical Views: Latest Retail Fashion - Identifying and Catering to Frequent Customers by Steve Ulfelder
| sponsored by CIO Decisions
JOURNAL ARTICLE:
Retail's greatest business challenge today is competing on the customer experience.
Posted: 10 May 2005 | Published: 01 Apr 2005
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Initiate Identity Hub™ 5.2 Software Adds New Platforms, More Integration Options and New Web-based Reporting
| sponsored by Initiate Systems, Inc.
PRESS RELEASE:Initiate Systems, Inc., a leading provider of customer data integration (CDI) software and services for the on-demand enterprise, today announced the availability of Initiate Identity Hub 5.2™ software, the company's next-generation CDI product. Posted: 05 Aug 2004 | Published: 26 Jul 2004
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Initiate Identity Hub™ 5.1 Software
| sponsored by Initiate Systems, Inc.
PRODUCT OVERVIEW:Initiate Identity Hub 5.1 software makes many more configurability options available to system administrators, which enables them to fine-tune the program to better suit their business objectives. Posted: 05 Aug 2004 | Published: 01 Aug 2004
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bxCommerce: Demo
| sponsored by bx.com
SOFTWARE DEMO:bxCommerce offers comprehensive order processing management that include all the capabilities you need to fully automate your systems. Posted: 12 May 2004 | Published: 12 May 2004
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bxCommerce Version 7
| sponsored by bx.com
PRODUCT OVERVIEW:bxCommerce offers comprehensive order processing management that include all the capabilities you need to fully automate your systems. Posted: 12 May 2004 | Published: 12 May 2004
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NuEdge Customer Miner
| sponsored by NuEdge Systems
PRODUCT OVERVIEW:NuEdge Customer Miner delivers business relevant information to each end user in the format they need without taxing marketing and IT resources and without compromising data security. Posted: 16 Feb 2004 | Published: 13 Feb 2004
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NuEdge Campaign Manager
| sponsored by NuEdge Systems
PRODUCT LITERATURE:NuEdge Campaign Manager provides you with the ability to understand each of your customers at an individual level. Posted: 16 Feb 2004 | Published: 01 Feb 2004
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NuEdge Suite: Gaining the Edge
| sponsored by NuEdge Systems
BROCHURE:NuEdge Suite has integrated a proven campaign management solution with the full compliment of business intelligence tools from Business Objects® to provide a unique, focused, approach to marketing automation. Posted: 16 Feb 2004 | Published: 01 Feb 2004
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CUSTOMER PROFILES DEFINITION (continued): … to best effect. According to an article by Jill Griffin for Cisco Systems, traditional segmentation focuses on identifying customer groups based on demographics and attributes such as attitude and psychological profiles. Value-based segmentation, on the other hand, looks at groups of customers in terms of the revenue they generate and the costs of establishing and maintaining relationships with them. Customer segmentation procedures include: deciding what data will be collected and how it will …
Customer Profiles definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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