ALSO CALLED: Customer Information Management, Customer Knowledge Management, Customer Management Data, CDM, and CKM DEFINITION: The management of customer data.
SUMMARY:
Attend this session to gain an overview of measurement techniques, technologies, and a framework for assessing your organization's readiness to improve performance.
WHITE PAPER: Posted: 26 Jun 2008 | Published: 01 Jun 2008
SUMMARY:
One of the most difficult, yet critical components of a CRM implementation is the selling of the CRM to the sales team, as this paper offers some advice on how to succeed in that endeavor.
WHITE PAPER: Posted: 17 Jun 2008 | Published: 01 May 2008
SUMMARY:
The 2008 Annual Report reveals the IT GRC maturity profiles, business outcomes, capabilities and practices that are most responsible for influencing and impacting business rewards and risks.
WHITE PAPER: Posted: 16 Jun 2008 | Published: 16 Jun 2008
SUMMARY:
The DataFlux Accelerator for Commodity Coding is an innovative technology built on an easy-to-follow process, the steps in this process provide a blueprint to address product data quality issues, regardless of the originating application.
WHITE PAPER: Posted: 19 May 2008 | Published: 01 Mar 2007
SUMMARY:
Check out this white paper and discover 5 best practices for building an effective data protection strategy and learn how to select the best data protection and encryption architecture for your business environment.
WHITE PAPER: Posted: 19 May 2008 | Published: 01 Jan 2007
SUMMARY:
Data Encryption Expert fills the gaps in your data protection efforts as an affordable and easy to implement solution to difficult compliance requirements like encryption, access control, host protection and auditing.
TechTarget provides enterprise IT professionals with the information they need to perform their jobs
- from developing strategy, to making cost-effective IT purchase decisions and managing their
organizations' IT projects - with its network of
technology-specific Web sites, events and magazines