ALSO CALLED: Campaign Software DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
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WHITE PAPER: Posted: 20 Mar 2008 | Published: 01 Mar 2008
SUMMARY:
Explore ten best practices for creating a landing page that will increase conversion rate and deliver maximum ROI. Learn how you can catch prospects early through search engine marketing and landing pages.
PRODUCT LITERATURE: Posted: 23 May 2004 | Published: 01 Jan 2003
SUMMARY:The Liberation 6000 is a comprehensive customer campaign management solution that enables organizations to create, launch and manage highly targeted and successful marketing and retention campaigns.
PRODUCT OVERVIEW: Posted: 16 Feb 2004 | Published: 13 Feb 2004
SUMMARY:NuEdge Customer Miner delivers business relevant information to each end user in the format they need without taxing marketing and IT resources and without compromising data security.
BROCHURE: Posted: 16 Feb 2004 | Published: 01 Feb 2004
SUMMARY:NuEdge Suite has integrated a proven campaign management solution with the full compliment of business intelligence tools from Business Objects® to provide a unique, focused, approach to marketing automation.
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