ALSO CALLED: CRM Application and Customer Relationship Management Software DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications.
… Definition continues below.
SUMMARY:
In this case study, learn how one company easily integrated an e-signature service into its existing CRM system. Explore how to improve your customer conversion rate and reduce spending on paper-based processes.
WEBCAST: Posted: 07 Apr 2008 | When: Available On Demand
SUMMARY:
Attend this Webcast to explore where transactional applications stop and where the value of business intelligence and analytics takes over, allowing you to get answers on demand, not just in static reports.
WHITE PAPER: Posted: 26 Mar 2008 | Published: 01 Sep 2007
SUMMARY:
Learn about a four step performance management roadmap that can help you put in place an effective reporting solution and build it in a well-thought-out way to transform your business processes and drive higher performance.
WHITE PAPER: Posted: 20 Mar 2008 | Published: 01 Jan 2007
SUMMARY:
Learn how lead nurturing can help you build relationships with qualified prospects that are not yet sales-ready, regardless of budget, authority or timing - and of ensure a clean hand-off to sales at the right time.
WEBCAST: Posted: 19 Mar 2008 | When: Available On Demand
SUMMARY:
No matter how complex your company's sales processes are, the CRM QuickStart Sales Solution provides easy-to-use features and capabilities to improve the way your firm targets new customers and drives sales activities.
WHITE PAPER: Posted: 10 Mar 2008 | Published: 01 Mar 2008
SUMMARY:
Ascendancy in customer support ranks today demands a mix of both technical and business insight. Professionals that make service and support their career path and successfully move up the ladder, boast a range of skills across both disciplines.
CRM SOFTWARE DEFINITION (continued): … Apex includes an application program interface (API) that developers can use to access user data on Salesforce.com. This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.
Apex applications are usually hosted and run directly from Salesforce.com's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases … CRM Software definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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