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| Business of Information Technology > Business Management > CRM > |
CRM Analytics
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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, and Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP)
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Definition continues below.
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| 12 Matches |
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Impactful Email Marketing: Using Behavioral Analytics to Create Relevant Messages
| sponsored by Bronto Software
WHITE PAPER:
A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics.
Posted: 06 Oct 2008 | Published: 04 Oct 2008
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5 Fast Payoffs from Investing in a Demand Generation Solution
| sponsored by Manticore Technology
WHITE PAPER:
This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation.
Posted: 29 Sep 2008 | Published: 29 Sep 2008
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Integrating Data in the Information System: An Open Source Approach
| sponsored by Talend
WHITE PAPER:
Data integration guarantees the consistency of data in the overall information system. This white paper describes how Open Source helps solving the interoperability challenge.
Posted: 24 Jul 2008 | Published: 01 Jan 2007
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Using Real-Time Information to Improve Contact Center Performance
| sponsored by Genesys
PODCAST:
From this 15-minute podcast, you'll walk away with ideas about how real-time analytics can enhance call center performance and how to execute on a real-time strategy in your call center.
Posted: 05 May 2008 | Premiered: 05 May 2008, 09:00 EDT (13:00 GMT)
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Intelligent Merchandising: Creating a Unique Shopping Experience, Part 3
| sponsored by SAP America Inc
WHITE PAPER:
The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviors.
Posted: 24 Mar 2008 | Published: 01 Aug 2007
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Intelligent Merchandising: Creating a Unique Shopping Experience, Part 1
| sponsored by SAP America Inc
WHITE PAPER:
Learn how you can how you can hook customers with fresh, unusual and relevant shopping experiences. Drive customer loyalty by training, empowering and providing employees with the technical tools to capture the nuances of customer behavior.
Posted: 24 Mar 2008 | Published: 01 May 2007
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Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2
| sponsored by SAP America Inc
WHITE PAPER:
Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands.
Posted: 24 Mar 2008 | Published: 01 Aug 2007
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The One-to-One Marketing Future: Are We There Yet? Three Strategies for Accelerating the Customer-centric Journey
| sponsored by Infor
WHITE PAPER:
This white paper will show how three core marketing strategies must be deployed in order to address current and future business challenges, and to continue the journey toward the one-to-one marketing future.
Posted: 11 Mar 2008 | Published: 01 Mar 2008
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5 Best Practices for Telling Great Stories with Data and Why It Will Make You a Better Analyst
| sponsored by Tableau Software
WHITE PAPER:
Data doesn't have to be only fact driven and metric. Learn these five best practices to help you make sense and order out of a disparate collection of facts.
Posted: 20 Feb 2008 | Published: 01 Feb 2008
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DaimlerChrusler: A Case Study in Enterprise Data Quality
| sponsored by Pitney Bowes Group 1 Software
CASE STUDY:
Group 1 Software presents a case study in enterprise data quality success featuring the DaimlerChrysler Corporation, a leader in the automotive manufacturing industry.
Posted: 18 Sep 2007 | Published: 01 Oct 2004
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Strategies for Customer Growth and Loyalty in the Enterprise
| sponsored by Infor
WHITE PAPER:
Customer-centric growth strategies are being developed and implemented by enterprises around the world with a goal to deepen relationships with customers and emphasize long-term satisfaction over short-term sales conversions.
Posted: 01 Aug 2007 | Published: 01 Aug 2007
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Holistic Customer Strategies for the Enterprise: Peppers and Rogers Report on the Payoffs
| sponsored by Infor
WHITE PAPER:
A single view of the customer includes adoption and governance issues that help an enterprise act as a customer advocate, predict lifetime value, and effectively segment its customer base.
Posted: 01 Aug 2007 | Published: 01 Aug 2007
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CRM ANALYTICS DEFINITION (continued): … and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis. According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers …
CRM Analytics definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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