ALSO CALLED: Analytical CRM Software and Customer Analytics Software DEFINITION: Software that analyzes data about an organization's customers and presents this data in such a way that better and quicker decisions can be made.
WHITE PAPER: Posted: 16 Jan 2008 | Published: 01 Jan 2008
SUMMARY:
Gain real-time insight into customer data to deliver faster, more effective decisions and positively impact the bottom line. Learn how analytics can increase ROI by turning customer data from sales and marketing systems into actionable information.
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