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Customer Data Integration

ALSO CALLED: CDI and Integration
DEFINITION: Customer data integration (CDI) is the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing. Properly conducted, CDI ensures  … 
Definition continues below.


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Product Management - Product Usability & Its Impact on Revenue
sponsored by ZIGZAG Marketing, Inc.
WHITE PAPER: The holy grail of product usability is attained when your product offers such a compelling experience users feel obligated to recommend it to others, it works wonders on your top line.
Posted: 10 Jul 2008 | Published: 01 Jul 2008
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Why Upgrade Your eCommerce Software?... Integration
sponsored by InSiteCommerce by InSite Software Solutions
WHITE PAPER: InSiteCommerce is designed to automate the ordering process and the administration of the ecommerce site, this pragmatic business-driven approach allows companies to strategically launch their eCommerce initiatives.
Posted: 10 Jul 2008 | Published: 01 Jul 2008
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SAP Solution Brief: Consolidate and Harmonize Master Data Across the Enterprise
sponsored by SAP America Inc
PRODUCT LITERATURE: The SAP NetWeaver® Master Data Management (SAP NetWeaver MDM) component enables you to consolidate, synchronize, distribute, centrally manage, and publish any type of master data object across your enterprise.
Posted: 18 Jun 2008 | Published: 01 Apr 2007
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OpenCDI™ Customer Data Integration on a Zero Based Platform
sponsored by Infosolve Technologies, Inc.
PRODUCT LITERATURE: OpenCDI™ solution that is highly efficient and cost effective, while delivering results with speed and accuracy.
Posted: 06 Jun 2008 | Published: 06 Jun 2008
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Microsoft Dynamics® CRM Online Offer
sponsored by Microsoft
TRIAL SOFTWARE: Download this free trial of Microsoft Dynamics CRM Live with enhanced customer relationship management capabilities. Test-drive this Microsoft hosted solution & find out what small business decision makers are buzzing about.
Posted: 30 May 2008 | Published: 01 May 2008
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Harnessing More Value from your Master Data: An Introduction to Multiform Master Data Management
sponsored by IBM
SOFTWARE DEMO: This presentation about Multiform Master Data Management by IBM discusses the basic challenges around master data in today's organizations, the symptoms and root causes of bad data, and identifies data relationships across domains.
Posted: 29 May 2008 | Published: 29 May 2008
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Charter Your MDM Implementation with Effective Data Governance and Stewardship
sponsored by Cognizant Technology Solutions
WEBCAST: This session will focus on the techniques, challenges and benefits of implementing an effective data stewardship and data management program.
Posted: 16 May 2008 | Premiered: Available On Demand
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The CRM Value Proposition
sponsored by Touchtone Corporation
WHITE PAPER: Why should a company implement a CRM application when it already has contact management software? This paper examines the advantages of a CRM system over simple Contact management, and shows how CRM can contribute to a company's profitability.
Posted: 16 May 2008 | Published: 01 May 2008
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Data Quality Considerations in Master Data Management Structures
sponsored by Pitney Bowes Group 1 Software
WHITE PAPER: In this white paper, learn how to implement and enforce enterprise-wide Master Data Management solutions.
Posted: 13 May 2008 | Published: 01 May 2008
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Master Data Management: Effective Data Governance
sponsored by IBM
WHITE PAPER: This white paper will describe how engaging in a master data management (MDM) project enables effective governance of data-specifically master data-and achieves maturity in key categories of the IBM Data Governance Maturity Model.
Posted: 09 May 2008 | Published: 01 Nov 2007
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CUSTOMER DATA INTEGRATION DEFINITION (continued): …  that all relevant departments in the company have constant access to the most current and complete view of customer information available. As such, CDI is an essential element of customer relationship management (CRM).

Although many companies have been gathering customer data for a good number of years, it hasn't always been managed very effectively. As a result, companies may maintain outdated, redundant, and inconsistent customer data. According to a Forrester Research report, … 
Customer Data Integration definition sponsored by SearchDataManagement.com, powered by WhatIs.com an online computer dictionary



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