Branding - White Papers, Webcasts and IT downloads

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May 17, 2008

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Business of Information Technology > Business Processes > Marketing >
Branding
ALSO CALLED: Brand Image and Brand Protection DEFINITION: A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating … Definition continues below.

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The Business Value of Social Networking Applications sponsored by HiveLive, Inc. WHITE PAPER: Posted: 04 Apr 2008 \| Published: 01 Oct 2007 SUMMARY: This white paper examines the development of the social networking market, provides an overview of the benefits to be derived from using social networking technologies and explores the role of social networking vendors in this critical market. TOPICS: Application Deployment \| Branding \| Business Intelligence \| Collaboration \| Customer Loyalty \| Market Trends \| Sales \| Social Computing \| Social Networking \| Software Implementation \| Virtual Communities \| Wikis

Delivering and Measuring Customer Service sponsored by Mindshare Technologies BOOK: Posted: 31 Mar 2008 \| Published: 01 Mar 2008 SUMMARY: Read this white paper to learn how you can deliver superior customer service and measure your employee performance. Explore feedback methods and how to create an integrated dashboard for service management. TOPICS: Branding \| Compliance Audits \| CRM \| Customer Satisfaction \| Customer Service Best Practices \| Dashboards \| Outsourcing \| User Experience

Best Practices for Creating Effective Landing Pages sponsored by Marketo WHITE PAPER: Posted: 20 Mar 2008 \| Published: 01 Mar 2008 SUMMARY: Explore ten best practices for creating a landing page that will increase conversion rate and deliver maximum ROI. Learn how you can catch prospects early through search engine marketing and landing pages. TOPICS: B2B \| Banner Ads \| Best Practices \| Branding \| Campaign Management \| Campaign Management Software \| Lead Generation \| Metadata \| Online Marketing \| Search Engines \| Web Content Management

Create B2B Relationships, Build Trust and Increase Sales sponsored by Marketo WHITE PAPER: Posted: 20 Mar 2008 \| Published: 01 Jan 2007 SUMMARY: Learn how lead nurturing can help you build relationships with qualified prospects that are not yet sales-ready, regardless of budget, authority or timing - and of ensure a clean hand-off to sales at the right time. TOPICS: Branding \| CRM \| CRM Software \| Email Marketing \| Lead Generation \| ROI \| Sales \| Social Networking \| Web Analytics \| Web Content Management

10 Ways to Improve B2B Email Deliverability and Effectiveness sponsored by Vtrenz, Inc WHITE PAPER: Posted: 23 Jan 2008 \| Published: 01 Jan 2008 SUMMARY: Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships. TOPICS: Authentication \| Branding \| Click-Throughs \| CRM \| CRM Software \| Customer Satisfaction \| Email Marketing \| Email Software \| ISP \| Lead Generation \| ROI \| Sales \| Spam

The CMO Council's RetailFluency Report sponsored by CMO Council WHITE PAPER: Posted: 31 Oct 2005 \| Published: 01 Oct 2005 SUMMARY: The CMO Council's Retail Fluency Report details the effect that online research has on retail buying inclinations and outcomes conducted offline. TOPICS: Advertising \| Branding \| Consumer Electronics Equipment \| Consumer Market \| Internet Usage \| Online Shopping \| Retail Trade Industry \| Search Engine Marketing \| Search Engines \| Surveys

ExactTarget Enterprise Solution sponsored by ExactTarget PRODUCT OVERVIEW: Posted: 29 Aug 2004 \| Published: 01 Aug 2004 SUMMARY:The ExactTarget Enterprise Solution is geared towards an enterprises' need to control email use within their organization. Control over email falls into two categories -- brand integrity and subscriber management. TOPICS: Branding \| Email Management \| Email Management Software \| Email Marketing

Enterprise E-Commerce: eCom21 sponsored by Technology Group International BROCHURE: Posted: 04 May 2004 \| Published: 03 May 2004 SUMMARY:eCom21 is one of the world's first completely modifiable "out-of-the-box" e-commerce solutions. eCom21 can interface between almost any existing business software and can be used in both B2B and B2C e-commerce applications. TOPICS: B2B \| B2C \| Branding \| eCommerce Software

BRANDING DEFINITION (continued): … the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names.

Brands are usually protected from use by others by securing a trademark or service mark from an authorized agency, usually a government agency. Before applying for a trademark or service mark, you need to establish that someone else hasn't already obtained one for your name. Although you can do the searching yourself, it is common to hire a law firm that specializes …
Branding definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

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