DEFINITION: Brands that consumers generally buy from the same manufacturer repeatedly over time rather than buying from multiple suppliers within the category. It also refers to the degree to which a consumer consistently purchases the same brand within a product class.
WHITE PAPER: Posted: 01 Feb 2008 | Published: 01 Feb 2008
SUMMARY:
The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Discover the benefits of integrated brand ma...
WHITE PAPER: Posted: 28 Dec 2007 | Published: 01 Dec 2007
SUMMARY:
TECHNOLOGY MARKETERS CHALLENGED TO REORGANIZE AROUND CUSTOMERS: A new CMO Council study finds Customer Affinity is the new measure of marketing effectiveness as vendors struggle to establish customer-centric business practices.
WHITE PAPER: Posted: 24 Aug 2007 | Published: 01 Jun 2007
SUMMARY:
The CMO Council has extended the Secure the Trust of Your Brand program to take a focused view of the call center ecosystem and develop best practices specific for both marketers and call center executives to adopt in order to secure data and brand.
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