ALSO CALLED: Ad Effectiveness, Ad Measurement, Advertising Effectiveness, and Ad Analysis DEFINITION: Maintaining records concerning various aspects of advertising, e.g., response rate, location of respondents, etc.
PRODUCT LITERATURE:To get better returns, and more profits, measure advertising effectiveness. Use ad tracking to find out which ads generate sales and profits for you, and which do not. Spend more money on profitable ads.
PRESS RELEASE:AdWatch simplifies ad tracking for non-technical, time-strapped small business marketers who want to increase profits by identifying and canceling unprofitable ads.
PRESS RELEASE:FreshDirect, whose Web site processes thousands of transactions each day uses NetTracker to identify which banner advertisements acquire the most site visitors that go on to complete an online purchase.
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