| All resources sponsored by: |
 |
ZIGZAG Marketing, Inc. |
|
| 10 Matches |
 |
Product Management - Product Usability & Its Impact on Revenue
| sponsored by ZIGZAG Marketing, Inc.
WHITE PAPER:
The holy grail of product usability is attained when your product offers such a compelling experience users feel obligated to recommend it to others, it works wonders on your top line.
Posted: 10 Jul 2008 | Published: 01 Jul 2008
|
|
|
Product Management - Multi-Product Paralysis: 3 Early Warning Signs
| sponsored by ZIGZAG Marketing, Inc.
WHITE PAPER:
As the high technology market continues its torrid pace of consolidation, many companies struggle to manage the mishmash of products, processes, cultures, geographies and priorities, leading to multi-product paralysis.
Posted: 10 Jul 2008 | Published: 01 Jul 2008
|
|
|
Product Demos - Problem Discovery & Product Objections
| sponsored by ZIGZAG Marketing, Inc.
WHITE PAPER:
When demonstrating products, the single biggest factor to overcoming sales objections is to understand early in the sales cycle the connection between your value proposition and the pain points at the executive levels of the prospect's organization.
Posted: 10 Jul 2008 | Published: 01 Jul 2008
|
|
|
Product Demos - Demonstrating a Solution vs. a Bunch of Products
| sponsored by ZIGZAG Marketing, Inc.
WHITE PAPER:
In many cases, the product silos that exist internally become transparent to your buyers during the sales cycle, creating the perception you've got a bunch of fragmented products instead of integrated solutions.
Posted: 10 Jul 2008 | Published: 01 Jul 2008
|
|
|
Product Management & the Functional Designer: 3 Reasons It's a "Must-Have" for Successful Products
| sponsored by ZIGZAG Marketing, Inc.
WHITE PAPER:
The most absent and overlooked role in the entire product delivery cycle is the functional designer. Ironically, it may have a greater impact on the success of a product than any other role.
Posted: 10 Jul 2008 | Published: 01 Jul 2008
|
|
|
Product Management - Agile or Waterfall Development: 5 Common Sense Rules to Get the Best of Both
| sponsored by ZIGZAG Marketing, Inc.
WHITE PAPER:
Agile versus waterfall development isn't really about the product development methodology, it's about delivering top quality products in a reasonable time that solve high impact problems for a broad market.
Posted: 10 Jul 2008 | Published: 01 Jul 2008
|
|
|
Product Management: 3 Tactics for Exerting Stronger Influence & Leadership
| sponsored by ZIGZAG Marketing, Inc.
WHITE PAPER:
The most absent and overlooked role in the entire product delivery cycle is the functional designer. Ironically, it may have a greater impact on the success of a product than any other role.
Posted: 10 Jul 2008 | Published: 01 Jul 2008
|
|
|
Product Demos - 3 Types of Demos That Will Kill the Sale
| sponsored by ZIGZAG Marketing, Inc.
WHITE PAPER:
There are three types of product demos that prolong the sales cycle, result in no decision, or flat out kill the deal, Feature Dump Demo, Show Up & Throw Up Demo, Spray & Pray Demo.
Posted: 10 Jul 2008 | Published: 01 Jul 2008
|
|
|
Product Management - Big Fish, Small Pond or Small Fish, Big Pond
| sponsored by ZIGZAG Marketing, Inc.
WHITE PAPER:
Many companies try to be everything to everyone and this mentality inhibits their growth. Learn how to always be a big fish in the pond by redefining the size of your pond as you grow.
Posted: 10 Jul 2008 | Published: 01 Jul 2008
|
|
|
Solutions Marketing - The New Product Marketing
| sponsored by ZIGZAG Marketing, Inc.
PRODUCT LITERATURE:
This paper examines how IT companies can better align their marketing efforts. It highlights a framework that allows IT vendors to deliver the right products to the most lucrative markets and communicating value propositions in plain English.
Posted: 01 Jul 2008 | Published: 01 Jun 2007
|
|
|
|  |
|
10 Matches | |
|
Free Newsletters
