WHITE PAPER:Sales enablement is a central component of a successful customer relationship management (CRM) strategy. This white paper defines sales enablement and distinguishes its benefits from traditional sales force automation.
WHITE PAPER:The benefits of CRM come not only from the product you purchase, but also from the implementation plan you follow. Read this white paper to learn tips to ensure that your CRM implementation is a successful one.
WHITE PAPER:In order for CRM to work effectively, all departments must communicate and have access to centralized customer information. Learn how to successfully integrate front and back office applications to provide a complete view of all customer interactions.
TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines