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High-tech products require an advanced CX strategy, that takes into account considerable differences among customer segments and products used.

It was the challenge accepted by Canon to deliver post-purchase service that results in high satisfaction to individual customers while effectively supporting business clients.

In this conversation, Oliver Dorta-Fernandez is sharing how Canon addresses complex technical requests from distinct target customer segments and builds a more people-centric culture.

Vendor:

Teleperformance

Premiered:

Mar 29, 2024

Format:

Video

Type:

Webcast