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How do you leverage the architecture you have today to achieve a better future state?

This is the question that CrossFit faced when working to access customer data from a divided stack of MySQL databases and homegrown syncing scripts.

This webinar discusses CrossFit’s evolution from a siloed, batch-based system to an integrated, event-driven architecture that is built on a foundation of Twilio Segment and Snowflake.

You’ll learn how to:

• Assess your customer data maturity
• Roadmap your modern data foundation journey
• Use rETL to go beyond data collection and into data-sharing with tools like Salesforce
• Leverage a mix of current and next-generation tools to improve customer experiences

Vendor:

Twilio

Premiered:

Feb 7, 2024

Format:

HTML

Type:

Webcast