Using Empathy to Create More Valuable Content

When seeking outsourced content creation assistance, 41% of marketers rank finding partners that can empathize with their audience as a top challenge.

Empathy drives engagement; so, how can you integrate more of it into your organization’s content for B2B buyers? In this 13-page e-book by TechTarget’s Enterprise Strategy Group (ESG), you can access tips for doing so and discover:

Three mistakes that businesses often make while developing a buyer-centric content plan
Insights from ESG experts
And more

Vendor:: Enterprise Strategy Group
Posted:: Oct 4, 2023
Published:: Oct 4, 2023
Format:: HTML
Type:: ESG Research Report

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